Jim Cramer is always searching for under the radar stocks and his screen has started to blip again.
"I want to introduce you to Iconix Brand Group," said the Mad Money host.
Iconix owns a diversified portfolio of fashion and home retail brands which includes Joe Boxer, London Fog, Candie's, Danskin and more.
Although Iconix owns its brands, it licenses them to leading retailers and manufacturers worldwide. "It's those manufactures and retailers who actually make and sell the products," Cramer explained. "In return, they pay Iconix a royalty for the license."
Cramer likes the business model and believes it should be very profitable. "Remember, Iconix doesn't have to worry about inventory or raw costs, they just need to manage their portfolio of brands and make good licensing deals," Cramer said.