DALLAS, June 20, 2013 (GLOBE NEWSWIRE) -- Fatboy® USA, a leading trendsetter in lifestyle products, is pleased to announce they are joining (RED) to help engage artists and their fans in the fight against AIDS at The Warped Tour's Pomona, CA concerts (June 20th and June 21st)!
The Warped Tour is joining the myriad of (RED) activations happening around the globe this month to focus the world's attention on the AIDS epidemic in Africa. Every year in June, the month during which AIDS was discovered 32 years ago, (RED) gives people new and easy ways to join the fight, with the goal of delivering an AIDS Free Generation.
"It's a pleasure working with the (RED) team to incorporate the (FATBOY)RED Original bean bags into their lounge at The Warped Tour's Pomona, California," said Paula Masters, CEO and President of Fatboy USA. "The (FATBOY)RED Original beanbags are perfect for making sure the fans know this event is going to be anything but ordinary. We are grateful for the (RED) partnership and are proud to be part of the fight to end AIDS in Africa."
On site, the Warped Tour crew will be wearing special (RED) T-shirts, and an area decked-out with (FATBOY)RED Original beanbag chairs will offer festival goers the chance to win (GIRL)RED skateboards through an Instagram competition.
Last December, Fatboy USA partnered with (RED) to create two new Special Edition (RED) products; the iconic Fatboy® Original lounge chair and the Fatboy® Waynecooler beverage holder. Fatboy USA contributes 10% of the proceeds from every Fatboy® (PRODUCT)RED™ purchase to the Global Fund to fight AIDS.
Founded by Bono and Bobby Shriver in 2006, (RED) has partnered with some of the world's most iconic brands to turn the world's eyes towards the epidemic in Africa, raising close to $210 million to date.
If you'd like more information about Fatboy® USA and its products, please visit fatboyusa.com and facebook.com/FatboyUSA or e-mail email@example.com
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy is known for creating iconic products with a simple yet compelling idea reflected in their tagline, "Deleting Dull". Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau and TOUS.
To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign and most recently, the (RED)RUSH TO ZERO campaign. (RED) is a division of The ONE Campaign. Learn more at http://www.joinred.com.
About Vans Warped Tour
The VANS WARPED TOUR® is well established as America's premier music and lifestyle festival of the summer, breaking up-and-coming indie talent as well as both creating and showcasing major established artists since 1995. The nationally-renowned festival is the most eclectic traveling tour and features a diverse array of artists–with hotly tipped acts in every genre from punk, metal and indie to rock, hip-hop, rap, EDM, reggae and pop; as well as a variety of lifestyle attractions for its traditionally low ticket price. The tour has cemented its place in history by bringing punk rock/skate/action sports culture from the underground to the forefront of global youth culture, while at the same time helping those in need and being the first tour to consistently use groundbreaking environmental concepts every year on the road. The Warped Eco Initiatives (WEI) focus on making the tour more environmentally friendly whether it is through eco conscious catering for the artists and crew courtesy of Tada Catering or a solar-powered sound system on the Kevin Says Stage. Further, www.vanswarpedtour.com even showcases public transportation options for every tour date and carpool social media apps as well as exotic eco travel contests. For more information on the tour that Alternative Press readers voted the "Best Tour/Festival" of 2009/2010/2011/2012 and Rolling Stone called "America's most successful festival" (2005) go to: www.vanswarpedtour.com. Now in its 19th year, the 40-date tour will commence June 15 in Seattle, WA and finishes August 4 in Houston, TX.
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=19459
CONTACT: Paula Masters 214-693-3450 firstname.lastname@example.org