UJA-Federation of New York Hosting Mitzvah Monday, an Innovative Digital Campaign on Monday, June 24, 2013

NEW YORK, June 24, 2013 (GLOBE NEWSWIRE) -- Poverty affects an enormous number of people in the New York Jewish community, and there has been a rapid growth in Jewish poverty in recent years. More than 560,000 people live in poor and near-poor Jewish households in the eight-county New York area and 45 percent of the children in Jewish households live in poor or near-poor households, according to the Jewish Community Study of New York: 2011 Special Report on Poverty.

In an effort to help this segment of our community and engage new donors, on Monday, June 24, 2013, an anonymous donor will match each $10 donation to UJA-Federation, up to $2,500, for a combined donation of $20. The Mitzvah Monday campaign, now in its second year, is part of UJA-Federation's continuing efforts to find innovative and meaningful ways to help those in need and engage new donors via digital channels such as social media. These gifts, which go towards UJA-Federation's annual campaign, can help feed hungry children, support programs that cover basic utilities, help people find work, and protect a family's dignity. Mitzvah Monday outreach efforts last year resulted in 84 percent of donations coming from individuals who had never before given to UJA-Federation.

Don't miss out on this opportunity to take part in Mitzvah Monday and double your impact to help care for the most vulnerable in the Jewish community. To learn more and make a donation, please visit: http://www.ujafedny.org/mitzvah-monday/

About UJA-Federation of New York

For more than 95 years, UJA-Federation has been a central force for communal planning and philanthropy in the New York Jewish community. Through UJA-Federation, more than 60,000 donors pool their resources to help people in need, inspire a passion for Jewish life and learning, and strengthen Jewish communities around the world — to address the issues that matter to us most as Jews and as New Yorkers. Working with nearly 100 network beneficiary agencies, synagogues, and other Jewish organizations, our reach spans from New York to Israel to more than 60 other countries around the world, touching 4.5 million people each year. Because we do the most good when we do it together. For more information on how to donate or how to volunteer, please visit our website at www.ujafedny.org.

CONTACT: Levi Fishman UJA-Federation of New York fishmanl@ujafedny.org 1.212.836.1513

Source: UJA-Federation ofNew York