Cineplex Entertainment and Buyatab win National Award for eGift Card and Marketing Program

Graphic of the eGift Card on screen
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Vancouver, BC, June 24, 2013 (GLOBE NEWSWIRE) -- Buyatab Online, a leading international provider of eGift Cards, is pleased to announce that Cineplex Entertainment and Buyatab were recognized with a national industry award for the Cineplex eGift Card and marketing program.

Cineplex and Buyatab were pleased to win a national industry award for the Cineplex eGift Card and marketing program.

The award was announced at the 2013 PX Prepaid & Payment Awards, held in Toronto.

"Recognition from our industry peers through this award is a real credit to Cineplex and the Buyatab team," said Derek Warburton, Buyatab's VP of sales and marketing. "We congratulate Cineplex on their excellent program and an award that is a tribute to their leadership and forward thinking in eGift Cards, marketing and customer service."

"Cineplex is honored to receive this award," said Mike Langdon, director, communications, Cineplex Entertainment. "Our gift cards are a great way for guests to give the gift of all that Cineplex has to offer - from a great movie-going experience to Blu-ray, DVD and digital movies sold through the Cineplex Store."

The 2013 PX Prepaid & Payment Awards organized by the national industry association Payments eXchange had eight industry judges reviewing entries in ten different categories.

Cineplex/Buyatab won in the Best Consumer Funded Prepaid Program category. Cineplex and Buyatab also were part of a panel discussion at the industry conference that accompanied the 2013 Awards on the topic of "Digital Delivery, Client and Provider Perspectives," with a focus on the ability of eGift Cards to increase sales, deliver a competitive edge, and capitalize on the growth in mobile usage and social media, while also improving customer experience and convenience.

About the Cineplex Buyatab Program

Cineplex engaged Buyatab to provide eGift Card software-as-a-service, branded website integrations, branded and scripted bilingual support, and management reporting. Marketing initiatives included seasonal eGift Card designs and banner ads, social media, and specific eGift Card promotions. These efforts contributed to the program's immediate success, and Cineplex quickly surpassed its initial goal of increasing overall gift card sales.

Customers can also access mobile optimized sites as a means of purchasing and sending eGift Cards. Delivery takes only seconds. Recipients of eGift Cards can store them on their phone or even in Apple Passbook, which provides a frequent reminder to engage with the brand. Redemption is as easy as scanning the bar code from the phone, or from a printed version.

About the PX Prepaid & Payments Awards Canada

Payments eXchange is effectively, the feet on the ground to bring the prepaid and payments industry together with greater regularity, precise focus on the Canadian landscape and to drive adoption of our respective prepaid and payments related products and services. Prepaid & Payments Awards is an annual black tie gala held in Toronto, Ontario, Canada. Each year, following the PX Retreat, the Canadian PX Community comes together to celebrate innovation, best practices and achievement.

About Buyatab

Buyatab Online ( is a leading supplier of advanced eGift card online infrastructure and marketing services for medium- and large-sized businesses. With clients in the United States and Canada, Buyatab provides eGift card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotels and others.

About Cineplex

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 136 theatres with 1,454 screens from British Columbia to Quebec, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Colossus, Coliseum, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players and Cinema City. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at

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CONTACT: Derek Warburton Vice-President, Sales and Marketing, Buyatab Online 1-888-267-0447 Mike Langdon Director, Communications, Cineplex Entertainment 416-323-6728

Source: Buyatab Online