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Frontier Duty Free Association makes it easier for cross-border travellers to understand duty free allowances

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OTTAWA, June 25, 2013 (GLOBE NEWSWIRE) -- Canada's Frontier Duty Free Association (FDFA) has announced the launch of two new interactive videos—one for Canadians and one for Americans—aimed at educating cross-border travellers on the benefits of shopping at land border duty free stores and how much can be purchased.

The interactive experience will be available on www.dutyfreecanada.com, a website launched by the FDFA as a resource for travellers who want more information on shopping duty free, as well as on the FDFA's YouTube channel. Shortened trailers of the videos—available in both French and English—will also be made available for Canadian land border retailers to play in store.

Laurie Karson, Executive Director of the FDFA, says that the initiative is largely about demystifying the rules related to limits and exemptions: "These videos are just one more way that the FDFA is making sure consumers know that they can and should take advantage of shopping duty free at Canadian land border duty free stores," she explains. "It's important that Americans know that on on the way back to the US at the end of their road trip, they're able to stop at Canadian land border duty free stores and take advantage of the savings and exclusive products on offer. I invite US travellers planning on crossing the border this summer to visit www.dutyfreecanada.com to see for themselves how easy, enjoyable and convenient buying Canadian duty free at the border can be."

For further information please contact:

Allison Boucher, Office and Convention Manager, FDFA
Office: 613-688-9788
aboucher@fdfa.ca

CONTACT: Allison Boucher, Office and Convention Manager, FDFA Office: 613-688-9788 aboucher@fdfa.ca

Source: Duty Free Canada (Frontier Duty Free Association)