The 2013 Summer Concert Season is officially underway... and there's another British invasion.
This time it's not the four lads from Liverpool (along with the likes of The Animals, The Kinks, and of course, The Rolling Stones) but a boy band juggernaut: One Direction.
Unlike our parent's version of the British Invasion, though, this year's will not stop with just the U.S. This year, the invasion is seeking complete world domination. It is also giving rise to a clash in ticket pricing strategy.
One Direction's "Take Me Home" Tour is a mega-tour of 120 shows spanning 8 months, crossing through North America, Mexico, and Europe. The tour is expected to produce massive profits for their record label—owned by another famous Brit: American Idol-XFactor's Simon Cowell. It started last week in Sunrise, Florida at the BB&T Center.
The average price to see the first show on U.S. soil was $674, good only for the 23rd most expensive music show of the summer. But One Direction also has the top show of the summer, $1,417 on July 4 in Montreal.
Indeed, of the top 50 shows by average price, 34 are for One Direction Tickets. That's a 68 percent share of the top 50 concerts this summer. (In the far distance behind 1D are the old British stalwarts, the Rolling Stones, with seven of the top 50 shows).