Samsung Still Asia’s Most Popular Brand, Beats Apple

People interact with the Samsung Galaxy S IV, March 14, 2013 in New York City.
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People interact with the Samsung Galaxy S IV, March 14, 2013 in New York City.

South Korean tech giant Samsung holds on to the title of Asia's top brand out of 1,000 competitors for a second year in a row, beating key rivals such as Apple, according to a new survey published on Monday.

A survey of consumers in 12 key markets across the region showed that Samsung has become even more popular in the past year than when it won the title of top brand for the first time in 2012, according to Asia's Top 1000 Brands report run by research firms Campaign Asia-Pacific and Nielsen.

"It (Samsung) claimed top spot in eight of the 12 markets: Singapore, mainland China, India, South Korea, Hong Kong, Malaysia, Thailand and Indonesia," the report said. "Last year, Samsung was the top brand in five markets - South Korea, Hong Kong, Malaysia, Thailand and Indonesia."

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The world's largest smartphone maker has managed to increase its brand appeal among Asian consumers over the past decade. In 2004, Samsung ranked 17th in the survey and has since steadily climbed its way to the top, toppling Sony last year.

In comparison, rival Apple, which came second to Samsung, was the top brand in two markets – Japan and Australia. Other brands rounding out the top five are Japanese firms Sony and Panasonic and Swiss brand Nestle.

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Samsung may have grown in popularity with consumers, but it has fallen out of favor with investors. On Friday, the company's share price fell about 4 percent after a second quarter earnings estimate hit a record high but did not meet analysts' expectations.

Samsung's shares continued their slide on Monday, falling more than 3 percent on Monday. They are down almost 20 percent this year.

Samsung, like its rivals, has been hit by growth concerns as smartphone sales slow and margins shrink.

Still, the South Korean firm has been working to keep a high profile with consumers. The company spent more on marketing last year than it did on research and development – the first time it's done that in at least three years, Reuters reported.

(Read More: Are Markets Pricing in Hard Landing for Smartphones?)

Consumer electronic brands, meanwhile, continue to dominate across the region, taking the top three spots in six markets, according to the survey by Campaign Asia-Pacific and Nielsen.

Nine of the 10 companies that rose the most in the rankings of top brands were also Asian companies, highlighting the growing popularity of home-grown brands.

- By's Rajeshni Naidu-Ghelani; Follow her on Twitter @RajeshniNaidu