Vitacost's Website Makes Honor Roll for Best Security and Privacy Policies

BOCA RATON, Fla., July 8, 2013 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced that it was named in the Online Trust Alliance (OTA) Honor Roll for the second year in a row. The OTA, a non-profit organization with a mission to enhance online trust, analyzed hundreds of websites across multiple industries including e-commerce, banking, social, and government, conducting an audit of the site's data protection, security and privacy practices. Of the sites evaluated, only one-third qualified for the 2013 Honor Roll.

"The Honor Roll recognizes leading online companies' efforts to enhance the security and privacy of user's data and their adoption of leading self-regulatory practices, policies and technologies," stated Craig Spiezle, Executive Director and President of the Online Trust Alliance. "We applaud Vitacost's efforts in qualifying for the Honor Roll for the past two years and hope other companies will follow their example in enhancing their data and consumer protection efforts."

The 2013 OTA Honor Roll reviewed 750 web sites, including the entire Internet Retailer Top 500, evaluating more than a dozen different criteria including email authentication, domain locking, SSL service configuration, privacy policy, third party tracking, cryptology certificates, and honoring "do not track" settings.

"Vitacost.com is committed to providing a secure environment for customers to safely transact," stated Jay Topper, Chief Information and Technology Officer. "We are pleased to be recognized by the Online Trust Alliance as among the companies providing consumers with industry-leading best practices in terms of security, data protection and privacy."

In addition to being named in the OTA 2013 Honor Roll, Vitacost.com ranked #3 in customer satisfaction by the ForeSee E-Retail Satisfaction Index (U.S. Holiday Edition 2012) and has received the Google Trusted Store Badge, an independent certification designating that the Company offers excellent customer service and reliable shipping.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

About Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust, while promoting innovation and the vitality of the internet. Our goal is to help educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance the protection of users' security, privacy and identity. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship. Information on the OTA can be found at https://otalliance.org/. Full details of the 2013 Honor Roll can be found at https://otalliance.org/2013honorroll.html.

CONTACT: Investor Contact: Vitacost.com Kathleen Reed Director of Investor Relations 561.982.4180 ICR, Inc. Katie Turner Managing Director 646.277.1228Source:Vitacost.com