Chow Tai Fook Shares Jump on 'Gold Rush' Revenue Boost

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Shares in Hong Kong's Chow Tai Fook Jewellery Group jumped as much as 16 percent on Wednesday after the world's largest jewelry retailer by market value reported strong revenue growth due to plummeting gold prices.

In a statement to the Hong Kong Stock exchange late on Tuesday, the group reported a 63 percent rise in revenue in the first quarter of the financial year from the same period in 2012. Sales of gold products from its own stores soared 78 percent in the quarter ended June 30.

(Read More: Did China Save Gold?)

Gold posted a record quarterly fall from April-June, luring mainland Chinese buyers to Chow Tai Fook's almost 1,800 jewelry and gold stores across China, Hong Kong and Macau.

The stock ended 13 percent higher at HK$9.16 on Wednesday after rising as much as 16 percent, its biggest-ever daily percentage gain.

(Read More: Why Gold Bugs May Wish for a China Hard Landing)

Taking advantage of the higher prices, one institutional investor sold 9.39 million shares for between HK$8.4 and HK$8.7 per share, amounting to as much as HK$817 million ($105 million) total, according to a term sheet obtained by Reuters.

Analysts said cross-selling of non-gold jewelry and replenishment of orders from franchisees also drove up Chow Tai Fook's sales numbers.

CLSA lifted its forecast of Chow Tai Fook's growth in same-store sales for the full year to 12 percent from 5 percent and predicted full-year group revenues would reach HK$69 billion ($8.9 billion), implying 20 percent growth.

But some analysts said the luxury retailer's growing reliance on lower-margin gold sales would not necessarily translate into sustainable profits in future.

(Read More: The Secret Sign That Gold Has Bottomed)

"We are negative on jewelry stocks in the medium term on weakening gold demand, overexpansion and declining return on invested capital of new shops," analyst Edwin Fan at Jefferies wrote.

Chow Tai Fook said its gross profit margin had dropped by around 3 percent in the first quarter.

(Read More: Have Beleaguered Gold Prices Hit a Bottom?)

"(The fall was) mainly due to a change in product mix as the portion of gold products increased to 69 percent of revenue," it said.

Chow Tai Fook offers a mix of products from gold bars and diamond rings for China's burgeoning mass market to elaborate custom-made pieces for wealthier clients, with the Hong Kong-listed jeweller seen to be a rival to Cartier and Tiffany & Co