Ford Motor will reduce the price of its 2014 Focus Electric compact car by 10 percent, the latest in a series of price cuts by major automakers on their battery-powered cars.
The 2014 Focus Electric, which will reach dealerships in the next few weeks, will have a starting price of $35,200, Ford spokeswoman Amanda Zusman said. That is down $4,000 from the $39,200 base price on the 2013 model.
The new price, which excludes government credits and other charges, will keep Ford's first electric passenger car "competitive" in the market, Zusman said.
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