Consumer Nation

MillerCoors kick-starts entrepreneur's cold invention

Source: Chill Puck

As summer heat grips much of the nation, a budding entrepreneur is offering beer drinkers a new way to help keep their beer cold through the very last sip.

"I was at an outdoor barbecue and saw people dumping out the last few sips of beer and I thought to myself, how do I change this?" said Curt Peters, the creator of the Chill Puck.

Billed as "the next generation ice pack," the Chill Puck is a hockey-puck-like disc that is molded to fit the bottom of standard-sized beer cans. Consumers keep it the in the freezer and attach it when they are ready to use. The Chill Puck is designed to stay cold for more than an hour at room temperature.

Like many hopeful entrepreneurs, Peters turned to Kickstarter.com to fund his start up. The original goal was $7,500, but the project got off to a lukewarm start when it launched.