Feed The Children Chooses Infogroup Nonprofit Solutions to Manage Lists and Optimize Donor Relations

OMAHA, NEB., July 16, 2013 (GLOBE NEWSWIRE) -- Infogroup Nonprofit Solutions announced today it has been awarded management of Feed The Children's donor prospect lists. Infogroup Nonprofit Solutions (INS), a division of Infogroup Targeting Solutions, helps organizations maximize fundraising by managing databases of supporters and potential donors. INS will work with Feed The Children to help it identify and appropriately target its best prospects.

Feed The Children is one of the largest international, nonprofit organizations based in the United States. The organization addresses four basic needs on behalf of children worldwide: food and nutrition, water and sanitation, education and health as well as livelihood community development. Feed The Children partners with more than 1,200 local agencies to distribute meals and necessities to more than 400,000 families in the U.S. alone.

"Infogroup Nonprofit Solutions is proud to support an organization that provides life giving resources to thousands globally," said Gretchen Littlefield, President of Infogroup Nonprofit Solutions. "We are looking forward to working with Feed The Children to optimize their donor database through targeting and promoting efficiencies. By leveraging our data-driven expertise, we will help them reduce costs, while fundraising effectively to expand the communities that can benefit from their aid."

INS will provide Feed The Children with strategic list brokerage, list management for their donor base which is just under 1,000,000 names, data processing and modeling services to maximize donor impact and cut costs. INS estimates that by optimizing lists and removing duplicate or incorrect information, Feed The Children will save 20 to 30 percent on postage and inefficiencies.

"We are excited to work with Infogroup Nonprofit Solutions to help build and expand our donor lists," said Matt Panos, Chief Development Officer. "As our strategic ally, we are confident that their extensive knowledge of the nonprofit sector paired with their dynamic data models will create a sustained, successful fundraising campaign."

"Feed The Children was looking for data-driven solutions to target donor profiles," said Diana Estremera, Senior Vice President of Infogroup Nonprofit Solutions. "As a strategic advisor for this organization, we'll use our expertise in the nonprofit sector to strengthen their donor base and enhance their direct mail efforts."

INS recommends Feed The Children lists for a variety of fundraising, nonprofit and membership offers. For more information on lists, please contact John Briley at 402-836-5692, john.briley@infogroup.com or contact Laura Cox at 402-836-5689, laura.cox@infogroup.com.

About Infogroup Nonprofit Solutions

Infogroup Nonprofit Solutions helps organizations increase donor acquisition and retention through full service integrated marketing solutions including online donor programs, merge optimization, list brokerage and management, advanced analytics and list fulfillment. Having partnered with over 400 nonprofit clients, Infogroup Nonprofit Solutions has developed a well-earned reputation as the pre-eminent agency in the nonprofit space. For more information, visit www.infogroupnonprofit.com.

About Feed The Children

Founded in 1979, Feed The Children's mission is to provide hope and resources for those without life's essentials. A BBB Wise Giving Alliance accredited charity, Feed The Children is one of the largest charities based in the U.S., providing more than 350,000 children around the world with a hot, nourishing meal every day. Here in the U.S., nearly 10 million people receive assistance each year from food and supplies distributed through more than 1,200 local partner agencies. For more information, please visit www.FeedTheChildren.org.

CONTACT: Carly Garber Walker Sands Communications carly.garber@walkersands.com

Source: Infogroup Nonprofit Solutions