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Sequential Brands Group Announces Launch of William Rast at Hudson's Bay in Canada

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WIlliam Rast Logo

NEW YORK, July 18, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group ("Sequential" or the "Company") (OTC:SQBG) announced the launch in Canada of William Rast with a complete lifestyle collection for men and women, including sportswear and outerwear, at all 90 Hudson's Bay stores and e-commerce through licensing partner French Dressing Inc. ("FDJ").





Justin Timberlake and Trace Ayala visited Hudson's Bay's flagship store in Toronto to introduce the fall 2013 collection together with Hudson's Bay executives.

"The fall rollout represents a strong commitment to the brand in our stores," said Liz Rodbell, EVP and Chief Merchant of Hudson's Bay Company. She added, "William Rast is a perfect complement to our existing portfolio because it offers a unique casual take on denim drawn from its Tennessee roots."

Yehuda Shmidman, Sequential's CEO, commented, "We're focused on growing the William Rast brand globally in key markets with leading department stores, and we are therefore thrilled to launch in Canada with Hudson's Bay."

Noah Stern, FDJ's CEO, added, "FDJ is excited to be partnering with Sequential Brands Group and Hudson's Bay to bring such a well-developed lifestyle brand to the Canadian Market."

About Sequential Brands Group, Inc.

Sequential Brands Group, Inc. (OTC:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently includes William Rast®, People's Liberation®, DVS® Action Sports, Heelys®, Caribbean Joe® and Ellen Tracy®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email:newbusiness@sbg-ny.com.

About FDJ French Dressing, Inc.

For over 30 years, FRENCH DRESSING JEANS has been an iconic jean designer, manufacturer and distributor dedicated to the spirit of the modern consumer. FRENCH DRESSING JEANS maintains its Canadian roots with headquarters in Montreal, QC with over 100 staff as well as offices in Berlin, London, New York, Toronto, China and Vietnam.

CONTACT: Arta Isovski 646-564-2577

Source:Sequential Brands Group