SPRINGDALE, Ark., July 18, 2013 (GLOBE NEWSWIRE) -- Tyson Foods, Inc. (NYSE:TSN) has launched a new corporate website that features hundreds of its employees and uses more visuals and graphics to tell the story about America's leading meat and poultry company.
The new TysonFoods.com includes more than 150 website pages, 800 photos and 24 videos designed to help the public learn more about such things as the company's relationship with family farmers, food safety and product development efforts, international operations, and hunger relief initiatives.
Tyson Foods has used TysonFoods.com as its corporate website since 1996, however, this is the first time it has been completely rebuilt and redesigned.
"We're a dynamic company of people who make a wide variety of foods for customers around the world, so we've created a very dynamic website that reflects who we are," said Sara Lilygren, executive vice president of corporate affairs. "We're proud to invite people to visit the new site, which we believe tells our story more accurately, conversationally and personally. New technology will also help us update words, pictures and videos quickly and often, so it remains fresh."
The new site and its content were developed by a team of about 75 employees from virtually every part of the company's business. It's the first Tyson Foods website designed to be used both on desktop and mobile devices.
Current videos include Tyson "Team Members" describing Who We Are and What We Do, as well as the Tyson FarmCheck™ program and the Discovery Center, the company's research and development facility. The site also includes downloadable photos, videos and information graphics about the company, as well as U.S. and global maps of the company's locations.
The site marks the first time Tyson has highlighted all its international business with a map of locations, and the first time the voices of different team members have been used to tell the corporate story.
In addition to the TysonFoods.com corporate site, the company will continue to maintain Tyson.com, which is a consumer site that includes information about products, recipes and promotions. Tyson Foods' social media activity can be accessed through the website, or followed directly by going to:
Facebook.com/TysonFoods or on Twitter @TysonFoods.
About Tyson Foods
Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
CONTACT: Worth Sparkman, Tyson Foods, Inc., 479-290-6358, firstname.lastname@example.org
Source:Tyson Foods, Inc.