Skullcandy, Inc. Announces Strategic Shifts in Domestic Sales Leadership

PARK CITY, Utah, July 22, 2013 (GLOBE NEWSWIRE) -- Skullcandy, Inc., today announced the Company has promoted Denny Bruce to the position of Head of Domestic Sales, reporting to the Company's CEO, Hoby Darling. In this role Mr. Bruce will be responsible for overseeing all Skullcandy brand distribution in the U.S. as well as building out a domestic brand and sales strategy for the company's 2XL and Gaming products.

Mr. Bruce joined Skullcandy in 2010 and has been a Sales Manager, and Director of Specialty Sales. He has been a member of the Skullcandy Executive team since 2012. Mr. Bruce joined the Company from Vans where he leveraged his sales and key account management experience to execute a multi-tiered sales distribution strategy while holding positions in both their Vault boutique segmentation and their family footwear business units.

"The experience and leadership Denny brought to Skullcandy has been instrumental in solidifying our leadership position with the brand's core retailers, enhancing our brand position, and significantly expanding our presence in the specialty retail channel. As we aim to transform our distribution through an enhanced segmentation strategy and winning at the point of sale, I'm confident Denny is the right person to lead this critical task. I know he will provide exceptional service to our retailers, as well as great leadership to his team. I look forward to his immediate contribution," said Hoby Darling, President and Chief Executive Officer.

The Company also announced that Keith Torrico and Dustin Allred, currently sales leaders in the Consumer Electronics (CE) channel, will take on additional responsibilities to strengthen relationships with key accounts and drive sales and brand presence through this important channel. Both will remain geographically stationed near several of the Company's largest customers.

Rich Sargente, Vice President of North American Sales, has decided not to relocate to Park City and will therefore be departing the Company effective August 18, 2013 to pursue opportunities closer to his home on the East Coast.


Skullcandy is the leading lifestyle and performance audio brand driven by the creativity and irreverence of youth culture. Skullcandy designs, markets and distributes audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003 and quickly became one of the world's most distinct audio brands by bringing unique technology, color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit, or join us at or on Twitter @skullcandy.

CONTACT: Media: Phil Denning 203-682-8246 Phil.Denning@icrinc.comSource:Skullcandy, Inc.