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Montalvo Tequila Launches Event Sponsorship Initiative

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NEW YORK, July 22, 2013 (GLOBE NEWSWIRE) -- Montalvo Spirits, Inc., (OTCQB:TQLA) ("Montalvo" or the "Company) a developer and distributor of craft spirits announced that they have begun an initiative to raise brand awareness for their flagship brand, Montalvo Tequila, through partnering with and sponsoring sporting events, concerts, non-profit functions as well as art and cultural events.

The Company has announced the first major partnership under this initiative at http://montalvospirits.com/sponsorships and on Montalvo Tequila's Facebook page.

"We view event sponsorship as an effective way to reach a target audience, and we look forward to introducing Montalvo Tequila to new consumers in the coming months", said Marketing Director Amanda Guy Duff.

At the prestigious Ultimate Spirits Challenge 2013, Montalvo Tequila's Plata was named Finalist, being awarded 93 points out of 100. And at the 2013 Spirits of the Americas Competition, Montalvo's Reposado was named "Best of Class" in the Reposado Tequila category.

The company plans to announce additional partnerships through its social media channels and on the Sponsorships page of the website.

About Montalvo Spirits, Inc.

Montalvo Spirits, Inc. develops, markets and distributes premium alcoholic beverages, with its initial offering being the award-winning Montalvo Tequila. The Company plans to focus on artisanal spirit brands with a tradition of excellence and quality. Additional information concerning the Company is available on the Company's website: http://montalvospirits.com

Forward Looking Statements: Statements in this document contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on many assumptions and estimates and are not guarantees of future performance. These statements may involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Montalvo Spirits, Inc. to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. Montalvo assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the Securities and Exchange Commission ("SEC"). There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by securities laws.

CONTACT: Media Inquiries: Amanda Guy Duff 917.575.2964 Amanda@MontalvoTequila.com Investor Relations: 818.254.8327 IR@MontalvoSpirits.com

Source:Montalvo Spirits, Inc.

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