Auto job boom rolls on as Ford expands, again

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Ford is expanding again.

This time, the country's second-largest automaker is adding 800 jobs, primarily in vehicle development.

The move means Ford will add a total of 3,000 white collar jobs this year, with most of them located at the company's headquarters in Dearborn, Mich.

(Read more: Earnings preview: Ford trucks to haul big 2Q EPS)

"It's getting crowded in here," one Ford worker said at company headquarters. "I remember when there used to be a lot of empty desks and a lot of long faces."

Not anymore. As Ford has expanded, it has filled those desks and turned massive losses into record profits.

Rebuilding under Mulally

When Alan Mulally took as CEO in 2006, the automaker was bloated and hemorrhaging cash. Mulally made it clear from the start that he would downsize the automaker, make it lean and efficient and then start rebuilding the company.

Ford sold the Jaguar, Land Rover, Aston Martin and Volvo brands then shut down the Mercury line, allowing Mulally to eliminate redundant jobs.

Meanwhile, the recession and collapse in auto demand in the U.S. gave Ford the opening to make deep, but necessary cuts, closing down numerous plants and laying off thousands of workers.

By 2009, Ford was down to 158,000 employees worldwide. Since then, the company has been steadily expanding, especially here in the U.S. and in China. Since 2009, Ford has expanded its work force by more than 10 percent to a total of 175,000 employees worldwide.

Ford job cuts and growth (global employment)
2006 — 264,000
2009 — 158,000
2013 — 175,000

Recruiting campaign on social media

Ford noted it's not done bringing in new talent. In fact, the company is launching a new recruitment campaign called "The Distance Between You and an Amazing Career has Never Been Shorter." The automaker said it will use social media to target potential employees who typically would not be thinking of working for an auto company.

(Read more: Auto rebound bittersweet in auto towns left behind)

"The type of talent that we want at Ford is often searching for and evaluating potential employers on social media sites," said Felicia Fields, head of Human Resources.

Could Ford's location just outside Detroit, a city that has just gone bankrupt, hurt its recruiting?

(Read more: Detroit bankruptcy could hit millions of retirees)

Head hunters and analysts say Ford and the auto industry in the metro Detroit area is so strong the automaker should have no problems attracting talent.

—By CNBC's Phil LeBeau. Follow him on Twitter @LeBeauCarNews.

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