youAPPi Launches New Self-Service Mobile Monetization Solution for Publishers

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RAANANA, Israel, July 23, 2013 (GLOBE NEWSWIRE) -- youAPPi, an innovator in mobile application distribution and content monetization, announced today the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement.

With the new service, mobile publishers can embed a short code to their mobile site that automatically adds an additional revenue stream to monetize mobile traffic. The solution recommends mobile apps that are personalized to each user based on content they are reading. Users have proven to engage longer on mobile sites when relevant, personalized mobile apps are served to them.

The new service from youAPPi requires publishers to choose between two type of widgets – the SmartAPP and SmartStore widgets. The SmartAPP widget recommends personalized content-related apps embedded in the publishers' content and the SmartStore full page widget recommends apps unique for each user that is featured as a full, added-value content section. Publishers need only to add the code to their mobile asset (mobile web site and/or mobile app). The self-service is designed to make monetizing the mobile content easy for large and small mobile sites alike.

"We strongly believe that all the different aspects of the mobile advertising ecosystem need to work together to monetize effectively. youAPPi's new service for publishers is designed to supplement mobile advertising and maximize mobile revenue intake," says Moshe Vaknin, CEO of youAPPi.

Publishers are provided a dashboard with real-time data that includes installs and revenue tracking so that marketing managers can track and oversee click-through rates and conversion traction.

About youAPPi:

youAPPi delivers a unique mobile application discovery, monetization and user acquisition solution which benefits mobile publishers, advertisers and users. youAPPi's technology discovers matches and displays in real-time contextual, relevant and personalized apps to each individual user within the mobile publishers' content. For more information, visit: www.youappi.com.

CONTACT: Kevin Johnson kevin.johnson@theclinegroup.com The Cline Group 610-538-6700 x1625

Source: youAPPi

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