Facebook lacks leadership: Porter Bibb

Facebook needs "some real serious management" for its stock price to show appreciation, Media Tech Partners Managing Partner Porter Bibb said Wednesday.

"I don't think it's going to go anywhere near-time," he said. "I think maybe it'll get back up to $28 or $30 in a year because they are reaching into developing markets with a feature-phone product that's simplified Facebook."

On CNBC's "Fast Money," Bibb noted that Facebook wasn't moving into one important market.

"They're going to find big markets in India and Brazil and Indonesia, but they're not in China to any extent," he said. "They don't really have advertising capability in those markets, so I think it's a 'hold' or basically a 'walk-away-from,' unless they get some real serious management in there that knows how to monetize" its user base.

(Read more: 'Apple's already lost' to Samsung, Porter Bibb says)

Shares of Facebook traded at $26.28 midday, up 0.57 percent.

The company will report quarterly earnings after the stock market close.

(Read more: Facebook earnings preview)

Bibb said that he wasn't expecting much.

"I'm looking for a decline in advertising revenue and not much else," he said. "He's going to be a little bit about Graph, which is their killer advertising metric provider that they haven't really capitalized on yet."

Bibb also noted that CEO Mark Zuckerberg has done little to lure investors in the stock.

"Look, the volume has disappeared on Facebook trading, and Zuckerberg's got to step up," he said. "He hasn't really told anybody anything that's going to capture attention."

By CNBC's Bruno J. Navarro. Follow him on Twitter @Bruno_J_Navarro. CNBC's Katie Young contributed to this article.

Trader disclosure: On July 24, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Jon Najarian is long AAPL; Jon Najarian is long JPM ; Jon Najarian is long CSCO; Jon Najarian is long JNY; Jon Najarian is long NTAP; Jon Najarian is long VMW; Jon Najarian is long EMC ; Jon Najarian is long FFIV; Simon Baker is long AAPL; Simon Baker is long JPM; Simon Baker is long GS; Simon Baker is long WFC; Simon Baker is long FB; Simon Baker is long BRCM; Simon Baker is long BA; Simon Baker is long C; Stephanie Link is long AAPL; Stephanie Link is long JPM; Stephanie Link is long WFC; Stephanie Link is long CSCO; Stephanie Link is long FB; Stephanie Link is long EBAY; Stephanie Link is long F; Stephanie Link is long HON; Pete Najarian is long AAPL; Pete Najarian is long BAC; Pete Najarian is long C; Pete Najarian is long YHOO; Pete Najarian is long SBUX; Pete Najarian is long NFLX; Pete Najarian is long FB; Pete Najarian is long BBRY ; Pete Najarian is long F; Pete Najarian is long C; Steven Milunovich is long AAPL.