Angie's List Reports Second Quarter 2013 Results

  • Second quarter revenues increased to $59.2 million, up 62% over the prior year quarter
  • Second quarter cash provided by operations of $4.3 million; cash provided by operations for the six months ended June 30, 2013 of $14.2 million
  • Cost per acquisition ("CPA") in the second quarter was $80, a decrease of 12% compared to the prior year period

INDIANAPOLIS, July 24, 2013 (GLOBE NEWSWIRE) -- Angie's List, Inc. (Nasdaq:ANGI) announced today second quarter 2013 financial results for the quarter ended June 30, 2013.

"We are reporting record levels for memberships added, service provider revenue and total revenue, as well as continued efficiencies in our cost per member acquired," said Angie's List CEO Bill Oesterle. "We achieved these results while simultaneously improving our operating leverage and producing cash flow."

Key Operating Metrics

Three months ended
6/30/13 6/30/12 Change
Total paid memberships (end of period) 2,162,601 1,431,073 51%
Gross paid memberships added (in period) 347,342 305,151 14%
Marketing cost per paid membership acquisition (in period) $ 80 $ 91 (12%)
First-year membership renewal rate (in period) 75% 75% flat
Average membership renewal rate (in period) 78% 77% 1.0 pts
Participating service providers (end of period) 42,452 29,930 42%
Total service provider contract value (end of period, in thousands) $ 165,566 $ 101,719 63%
Six months ended
6/30/13 6/30/12 Change
Gross paid memberships added (in period) 622,238 520,492 20%
Marketing cost per paid membership acquisition (in period) $ 77 $ 87 (11%)
First-year membership renewal rate (in period) 75% 75% flat
Average membership renewal rate (in period) 77% 78% (1.0) pts

Market Cohort Analysis

"We recorded very good performance from each of our cohorts in the second quarter," continued Oesterle. "Each cohort recorded strong membership growth, higher penetration rates, and increasing average revenue per market and contribution."

Service Avg.
Membership Provider Marketing Estimated Annual
# of Avg. Revenue/ Revenue/Paid Revenue/Paid Expense/ Total Paid Penetration Membership
Cohort Markets Market Membership Membership Market Memberships Rate * Growth Rate
Pre 2003 10 $ 5,529,609 $ 40.70 $ 112.26 $1,257,910 417,775 10.0% 37%
2003 - 2007 35 3,529,063 35.82 90.95 1,303,562 1,175,867 7.7% 52%
2008 - 2010 103 186,011 16.39 29.65 185,475 503,519 7.9% 53%
Post 2010 96 15,842 12.60 21.35 55,992 65,440 3.7% **
244 2,162,601
Cohort table presents financial and operational data for the twelve months ended 6/30/2013
* Demographic information used in penetration rate calculations is based on a third party study we commissioned in June, 2013.
According to the study, the number of U.S. households in our target demographic was 31 million.
** Not meaningful

Second Quarter Results

Second quarter 2013 total revenue was $59.2 million, an increase of 62 percent compared to $36.5 million in the prior year period. Membership revenue in the second quarter of 2013 was $15.9 million, an increase of 41 percent compared to the prior year period. Service provider revenue was the largest component of total revenue at $43.3 million and the fastest growing with a 72 percent growth rate year-over-year. Service provider revenue includes revenue from advertising contracts and fees from e-commerce transactions. Advertising revenue was $38.3 million in the second quarter of 2013, an increase of 76 percent compared to the prior year period and e-commerce revenue was $5.0 million, an increase of 44 percent year-over-year.

Marketing expense increased 1 percent, or $0.3 million, compared to the prior year period. Net loss was $14.3 million, with selling expense of $22.0 million and marketing expense of $28.0 million, compared to a net loss of $23.4 million with selling expense of $14.3 million and marketing expense of $27.6 million in the prior year period. Adjusted EBITDA loss, a non-GAAP financial measure, was $11.7 million, compared to a loss of $21.5 million in the prior year period.

"We achieved record results in our financial and operating metrics, highlighted by a 40 percent improvement in our operating leverage and continued cash generation," said Chuck Hundt, Interim Chief Financial Officer. "Our second quarter financial results, along with our strong operating metrics, demonstrate that our strategy continues to deliver growth and gives us confidence as we continue to invest in acquiring new members and advertising service providers and develop innovative products."

Business Outlook

The Company's financial and operating expectations for the third quarter of 2013 are as follows:

  • Total revenue in the range of $65.5 million to $66.5 million.
  • Marketing expense in the range of $28.1 million to $29.1 million.

Conference Call Information

The company will host a conference call on July 24, 2013 at approximately 5:00 PM (ET) / 2:00 PM (PT) to discuss the quarterly financial results with the investment community. A live webcast of the event will be available on the Angie's List Investor Relations website at

A live domestic dial-in is available at (877) 380-5664 or (253) 237-1143 internationally. An audio replay will be available at (855) 859-2056 domestically or (404) 537-3406 internationally, using Conference ID 12308006 through July 30, 2013.

Live audio webcast of the presentation will be available on the Angie's List Investor Relations website at

About Angie's List

Angie's List helps consumers have happy transactions with local service professionals in more than 720 categories of service, ranging from home improvement to health care. More than 2 million subscribers across the U.S. share their consumer experiences and use Angie's List to gain unlimited access to local ratings, exclusive discounts, the Angie's List magazine, the Angie's List complaint resolution service and information about how to make the most of their home improvement projects.

Non-GAAP Financial Measures

In addition to providing financial measurements based on generally accepted accounting principles in the United States (GAAP), Angie's List has disclosed in this press release financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP Adjusted EBITDA, which Angie's List defines as earnings before interest, income taxes, depreciation, amortization, and non-cash stock-based compensation. Angie's List uses Adjusted EBITDA internally in analyzing its financial results and has determined to disclose this measure to investors because it believes it will be useful to them, as a supplement to GAAP measures, in evaluating Angie's List's operating performance relative to its industry sector and competitors. Angie's List believes that the use of Adjusted EBITDA provides additional insight for investors to use in evaluation of ongoing operating results and trends. However, non-GAAP financial measures such as Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Angie's List has significant uses of cash flows, including capital expenditures and other contractual commitments, interest payments and income taxes that are not reflected in adjusted EBITDA. Adjusted EBITDA does not consider the potentially dilutive impact of issuing non-cash stock-based compensation to Angie's List's management and other employees. It should also be noted that other companies, including companies in the same industry, may calculate Adjusted EBITDA in a different manner than Angie's List. Angie's List has provided a reconciliation of Adjusted EBITDA measure to the most directly comparable GAAP financial measure.

Forward-Looking and Cautionary Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expected revenue, future marketing expense and growth opportunities. These forward-looking statements are based on Angie's List's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our ability to accurately measure and predict revenue per paid membership, membership acquisition costs or costs associated with servicing our members; our ability to protect our brand and maintain our reputation among consumers and local service providers; our ability to attract and retain local service providers to advertise on our service; our ability to increase our pricing on memberships and service provider contracts as we increase our market penetration; our ability to replicate our business model in our less penetrated markets; our success in converting consumers and local service providers into paid memberships and participating service providers; competitive factors; our ability to stay abreast of modified or new laws and regulations applying to our business, including those regarding sales or transaction taxes and privacy regulation; our ability to adequately protect our intellectual property; our ability to manage our growth; and general economic conditions worldwide.

Further information on these factors and other risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including Angie's List's Annual Report on Form 10-K and its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

These documents are or will be available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to us, and we assume no obligation to update these forward-looking statements in light of new information or future events.

Angie's List, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
June 30, December 31,
2013 2012
Cash and cash equivalents $45,844 $42,638
Restricted cash 50 50
Short term investments 20,400 10,460
Accounts receivable, net 10,569 7,787
Prepaid expenses and other current assets 17,362 19,810
Total current assets 94,225 80,745
Property and equipment, net 14,524 12,079
Goodwill 415 415
Amortizable intangible assets, net 2,103 2,356
Deferred financing fees, net 516 634
Total assets $111,783 $96,229
Liabilities and stockholders' equity (deficit)
Accounts payable $9,506 $6,489
Accrued liabilities 28,276 14,058
Deferred membership revenue 33,494 27,627
Deferred advertising revenue 32,324 23,160
Total current liabilities 103,600 71,334
Long-term debt, including accrued interest 14,893 14,869
Deferred membership revenue, noncurrent 4,648 4,330
Deferred advertising revenue, noncurrent 342 214
Deferred income taxes 163 163
Total liabilities 123,646 90,910
Stockholders' equity (deficit):
Common stock 67 66
Additional paid-in-capital 253,424 248,326
Treasury stock (23,719) (23,719)
Accumulated deficit (241,635) (219,354)
Total stockholders' equity (deficit) (11,863) 5,319
Total liabilities and stockholders' equity (deficit) $111,783 $96,229
Angie's List, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
Three Months Ended June 30, Six Months Ended June 30,
2013 2012 2013 2012
(Unaudited) (Unaudited)
Membership $15,911 $11,292 $30,548 $21,267
Service provider 43,304 25,212 80,838 46,331
Total revenue 59,215 36,504 111,386 67,598
Operating expenses
Operations and support 10,104 6,716 18,402 12,491
Selling 21,977 14,325 41,622 26,734
Marketing 27,959 27,622 47,681 45,228
Technology 6,812 4,191 12,407 7,318
General and administrative 6,218 6,580 12,598 11,751
Total Operating Expenses 73,070 59,434 132,710 103,522
Operating loss (13,855) (22,930) (21,324) (35,924)
Interest expense, net 464 457 927 913
Loss before income taxes (14,319) (23,387) (22,251) (36,837)
Income tax expense 15 ---- 30 ----
Net loss $(14,334) $(23,387) $(22,281) $(36,837)
Net loss per common share – basic and diluted $(0.25) $(0.41) $(0.38) $(0.64)
Weighted average common shares outstanding – basic and diluted 58,150 57,372 58,050 57,168
Non-cash stock-based compensation
Operations and support $17 $ ---- $33 $ ----
Selling 26 ---- 51 ----
Technology 148 192 363 338
General and administrative 977 571 1,543 1,105
Total non-cash stock-based compensation $1,168 $763 $1,990 $1,443
Reconciliation of adjusted EBITDA (loss) to net loss (Unaudited):
Net loss: $(14,334) $(23,387) $(22,281) $(36,837)
Income tax 15 ---- 30 ----
Interest expense, net 464 457 927 913
Depreciation and amortization 982 690 1,824 1,219
Non-cash stock-based compensation 1,168 763 1,990 1,443
Adjusted EBITDA (loss) $(11,705) $(21,477) $(17,510) $(33,262)
Angie's List, Inc.
Condensed Consolidated Statements of Cash Flows
(Amounts in thousands)
Six Months Ended June 30,
2013 2012
Operating activities
Net loss $(22,281) $(36,837)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization 1,824 1,219
Amortization of debt discount, deferred financing fees and bond premiums 302 137
Noncash compensation expense 1,990 1,443
Changes in certain assets:
Accounts receivable (2,782) (1,571)
Prepaid expenses and other current assets 2,448 (6,956)
Changes in certain liabilities:
Accounts payable 3,017 2,744
Accrued liabilities 14,218 12,761
Deferred advertising revenue 9,292 3,783
Deferred membership revenue 6,185 6,032
Net cash provided by (used in) operating activities 14,213 (17,245)
Investing activities
Restricted cash ---- 250
Purchase of short-term investments, net (10,100) ----
Property and equipment (3,575) (2,157)
Data acquisition costs (441) (1,564)
Net cash used in investing activities (14,116) (3,471)
Financing activities
Proceeds from common stock issuances under employee stock option plans 3,109 29
Sale of common stock, net of costs ---- 8,627
Net cash provided by financing activities 3,109 8,656
Net increase (decrease) in cash and cash equivalents 3,206 (12,060)
Cash and cash equivalents at beginning of period 42,638 88,607
Cash and cash equivalents at end of period $45,844 $76,547

CONTACT: Investor Relations at Angie's List 888-619-2655 Or Tom Ward Investor Relations 317-808-4527 Cheryl Reed Public Relations 317-396-9134 cherylr@angieslist.comSource:Angie's List