The company soon racked up big New York clients, including Twitter, Foursquare, Buzzfeed, IAC, Third Point and Gilt Groupe.
(Related: Start-up offers monthly 'box of awesome' for men)
David Belanich ultimately attributes Joyride's success to the quality of the coffee, although its popularity within New York's tech scene certainly didn't hurt. This year, Joyride has seen rapid month-over-month growth, and is expanding its warehouse and distribution center headquartered in Queens.
"We've been able to succeed as a business because we've been able to attract these companies and keep them," Belanich told CNBC. "We didn't plan to start with tech, we just had some early success and pursued it."
But how exactly does a start-up get the attention of NYC's hottest tech firms and ultimately add them to its client roster?
Aside from the intrigue of office kegs and trumpeting the quality of the coffee, Joyride's early success is largely dependent on word of mouth referrals, particularly within the start-up community. "We like to support entrepreneurship in New York since we're part of that community," Belanich said. "I think that's why they respond so well to us. We're enthusiastic about what they do."
(Related: Dunkin' Donuts goes to California)
—By CNBC's Deborah Findling and Uptin Saiidi with Paul Toscano
The Starters is a CNBC web-series that brings you behind the scenes of your local tech start-ups. No matter where you live, there is a company in your city trying to change your life. Follow us on Twitter @StartersCNBC