LANCASTER, Ohio, July 25, 2013 (GLOBE NEWSWIRE) -- EveryWare Global, Inc. ("EveryWare" or the "Company") (Nasdaq:EVRY), a leader in the consumer tabletop and foodservice markets, announced today that it has signed a key, exclusive licensing and promotional agreement with Ana Maria Braga, a well-known Brazilian television personality, author and publisher. The agreement, whereby EveryWare products will be branded and sold under Ana Maria Braga brand names, establishes a foothold for the Company in a $1.2 billion and growing tabletop market in Brazil. Specific financial terms of the agreement were not disclosed.
Ms. Braga enjoys near complete brand name recognition as one of the most recognizable cooking/lifestyle television personalities in Brazil. Ms. Braga is also host of Brazil's most watched morning show, "Mais Você," which averages 100 million viewers per year and close to 5 million per day. Ms. Braga's empire also includes a publishing company that has sold over 14 million books, largely focused on cooking. She is also active on social media with over 2.5 million followers on Twitter and over 2 million Facebook friends.
"We are extremely excited to be partnering with Ms. Braga, an icon in the Brazilian market" said EveryWare's Chief Executive Officer, John Sheppard. "The partnership with Ms. Braga accelerates our strategic entry into a very large and growing market and demonstrates our commitment to building our international presence."
Ms. Braga commented, "I'm very happy and have great expectations in relation to this association and the certainty that we will be working with products of the highest quality."
The branded housewares line with Ms. Braga will be available for sale at retail outlets throughout the country as well as via TV spots on television home shopping channels and through Ms. Braga's own website, which averages close to 2 million visitors per month.
About EveryWare Global, Inc.
EveryWare Global, Inc. (Nasdaq:EVRY) is a leading global marketer of tabletop and food preparation products for the consumer and foodservice markets, with operations in the United States, Canada, Mexico, Latin America, Europe and Asia. Its global platform allows it to market and distribute internationally its total portfolio of products, including bakeware, beverageware, serveware, storageware, flatware, dinnerware, crystal, buffetware and hollowware; premium spirit bottles; cookware; gadgets; candle and floral glass containers; and other kitchen products, all under a broad collection of widely-recognized brands. Driven by devotion to design, EveryWare Global, Inc. is recognized for providing quality tabletop and kitchen solutions through its consumer, foodservice, specialty and international channels. EveryWare was formed through the merger of Anchor Hocking, LLC and Oneida Ltd. in March of 2012.