Innovative Spa Management Announces Appointment of Charissa Beavers to Newly-Created Position of Corporate Spa Director

ASHEVILLE, N.C., July 30, 2013 (GLOBE NEWSWIRE) -- Innovative Spa Management (ISM) is pleased to announce the appointment of Charissa Beavers to the role of Corporate Spa Director for the company. In this newly-created position, Beavers will be responsible for directing training company-wide, as well as overseeing all of the regional spa directors and assisting with the opening of new spas. Continued rapid growth of the company inspired ISM to create the role in order to ensure its high standards for quality, training and profitability are maintained.

Beavers brings a wealth of knowledge to the position, with more than twenty years of spa experience. Prior to joining ISM in October, 2012 as a Regional Director for the Orlando market, Beavers served various roles at WTS International, including Spa Director for her position as an Account Executive, overseeing 14 properties. Beavers was later promoted to Corporate Director of Retail. She also served as Regional Retail Business Manager for Elizabeth Arden Red Door Spas in Reston, VA. Beavers' areas of expertise include multi-site management, site transitions, new site launches, retail audits and consulting, corporate projects and education, and site transitions.

"We are thrilled to have Charissa taking on this key role for ISM," said Ilana Craig AIberico, founding partner of ISM. "We created this position because as our company continues to grow rapidly, it is of vital importance that we continue to maintain our high standards and our level of service to our spas to ensure each one reaches its maximum potential. We have every confidence that Charissa will meet the challenge and excel as Corporate Spa Director."

Currently ISM's growing roster of spas include 15 high-profile properties such as Spa Biltmore, the Inn on Biltmore Estate; Poseidon Spas, Grand Bohemian Hotel Asheville, NC & Orlando, FL; and Ceiba de Mar Beach & Spa Resort, Puerto Morelos, Riviera Maya, Mexico, among others. Recent additions include The Living Spa at El Monte Sagrado, Taos, New Mexico and reNew, the spa at the James Royal Palm, Miami, FL.

Innovative Spa Management meets the needs of the hospitality, spa and fitness seeking turn-key solutions with the ability to differentiate their brand. ISM provides conceptual and strategic planning, feasibility assessments, spa consulting, design, and ongoing five-star spa management that supports the overall vision of the property while increasing value and profitability. Five-star spa management service creates a consistent guest experience driven by highly skilled spa professionals and unsurpassed spa facilities. ISM's partnership with Privai Academy facilitates the advanced training of spa professionals in massage therapy, esthetics and spa management.

ISM was founded by two dynamic industry leaders, Ilana Craig AIberico and Christina Stratton, to meet the needs of spa developers seeking turn-key solutions with the ability to differentiate their brand, and its executive team brings over 75 years of experience. ISM has worked with property developers, resorts, day spas and hospital facilities in executing a spa operation that supports the overall vision of the property and enhances the core business of the property. For more information on ISM or its clients, visit

CONTACT: 312-961-3280

Source: Innovative Spa Management