NEW YORK, July 30, 2013 (GLOBE NEWSWIRE) -- 88 RUE DU RHONE is quickly expanding its reach with over 180 stores in North America now carrying its increasingly popular Double 8 Origin collection. Founded by Elie and Pierre Bernheim—the grandsons of famous watchmaker Raymond Weil—88 RUE DU RHONE offers affordable luxury with quality, modern timepieces that appeal to a new generation of watch aficionados.
With exclusive distributors including Bloomingdales, Tourneau, and Lord & Taylor among others, as well as high-end jewelry retailers such as Borsheims and Ross Simons, young, fashion-forward shoppers are attracted to the brand's affordability and contemporary feel. "We saw a niche in the watch marketplace for stylish, high-quality and value-minded timepieces," says 88 RUE DU RHONE co-founder and CEO Pierre Bernheim, "Our Double 8 Origin Collection was designed with those ideals in mind and the excitement for the watch line keeps building." All 88 RUE DU RHONE watches are recognizable through their sophisticated design where the number 8— encompassing the ideology of good fortune and luck—is inherent throughout the entirety of the collection giving consumers a modern spin on classic watch design.
With Recent placements in WWD, T: The New York Times Style Magazine, Maxim and key trade publications such as Chronos, Watch Journal, and International Watch, 88 RUE DU RHONE is quickly expanding its already impressive presence in over 10 countries worldwide. "The brand has benefited from a focused marketing and PR strategy and a continued dedication to quality watchmaking geared towards the contemporary consumer," says Elena Vertlib, head of marketing for the brand in North America, "With sales within the U.S. luxury accessories sector projected to reach 17.4 billion by year 2017, 88 RUE DU RHONE is well positioned for continued success in the North American market."
88 RUE DU RHONE, WHERE TIME BEGINS
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Source: 88 Rue du Rhone