Premier Brands Inc. to Provide Full VIP Brand Management Service for DC Brands International, Inc.

SAN DIEGO, July 31, 2013 (GLOBE NEWSWIRE) -- Premier Brands, Inc. ("Premier Brands") (OTCBB:BRND), a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company will be providing full VIP Brand Management services to DC Brands International, Inc. (OTC:HRDN).

DC Brands International specializes in the manufacturing of its functional beverages and health products. The company recently released its new H.A.R.D. Nutrition™ Functional Water Systems. Premier Brands will look to create brand presence for DC Brands through various services including website creation, online social media and SEO branding campaign, and lead generation for sales and distribution of H.A.R.D. Nutrition.

Jorge Olson, President of Premier Brands, Inc. commented, "We believe that DC Brands is in a position to potentially revolutionize the functional beverage industry with its patented supplement delivery cap system. The unique technology could potentially take the beverage market to a new level and we are excited to have this opportunity to work DC Brands in building their brand presence."

About Premier Brands Inc.

Premier Brands is a consumer goods incubator in the business of creating, acquiring and marketing consumer packaged goods, primarily beverages and nutritional supplements, and selling them into supermarkets, pharmacies and convenience stores. The company's vision is to support social entrepreneurship with new product development, consulting and mentoring. Premier Brands also owns the ZizZazz line of nutraceuticals.

For more information, please visit: www.PremierBrandsInc.com

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of Premier Brands, Inc. can be found in the filings of Premier Brands, Inc. with the U.S. Securities and Exchange Commission.

CONTACT: Premier Brands, Inc. Investor Relations Email: ir@premierbrandsinc.com Phone: 1 (888) 276-5688

Source:Premier Brands Inc.