The Holy Grail for Internet advertising is the viral video. And while many an executive has uttered the words "we think this thing can go viral"—few actually know how to tweak Web weather patterns to create a "Sharknado."
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Well, the guy who rose to online stardom during the recession by starting a business as a professional T-shirt wearer thinks he knows. It's something he calls "an Internet advertising flash mob."
The idea is that, instead of just one guy wearing a company's shirt and generating buzz about the brand on Facebook, Twitter, YouTube and other social media sites, you get 500 or more people putting on a shirt and hitting the social media circuit—multiplying the buzz.