Disney reports its fiscal third-quarter earnings after the bell on Tuesday. But traders hoping to make bullish bets ahead of the event have a bit of a problem.
"We actually had a lot of news out in the media stocks already," said Mike Khouw of DASH Financial.
Analysts expect Disney to report 5 percent growth in revenue, and a 1 percent increase in earnings per share. But Comcast (which owns CNBC parent NBCUniversal) and CBS already reported earnings on Wednesday. Both companies beat analyst expectations, which put a bit of wind in Disney's sails, leading the stock to rise 2.6 percent from last Monday's open to Friday's close.