KANSAS CITY, Mo., Aug. 6, 2013 (GLOBE NEWSWIRE) -- Cerner (Nasdaq:CERN) announces that Blue Cross Blue Shield of Massachusetts (BCBSMA), rated among the nation's best health plans for member satisfaction and quality, has selected Cerner Wellness as their new wellness engagement technology partner. BCBSMA chose Cerner Wellness to benefit from its flexible program design and ability to deliver customizable, incentive programming for employers in the market while also leveraging existing assets.
Cerner participated in a highly-competitive selection process held by the Massachusetts-based health plan for a wellness technology solution during the spring of 2013. "We understand each employer has a unique set of programmatic requirements based on the health profile of their employee population," said Cathy Hartman, vice president of prevention and wellness at BCBSMA. "We believe it is imperative to the success of a wellness program to take into consideration these unique needs when designing and implementing a wellness solution. Cerner's wellness platform gives us the flexibility to do this, while providing the end-user with a dynamic, intuitive and seamless wellness experience."
The Cerner Wellness platform will be introduced to BCBSMA clients in January 2014, playing an integral role in a series of enhancements the health plan is making to its wellness offering to be rolled out that same year.
"We are very excited to partner with Blue Cross Blue Shield of Massachusetts, one of the premier health plans in the country," said Ken Kaufman, vice president and general manager of Cerner Wellness. "Our mission is to provide clients with an elegant, flexible and scalable wellness engagement solution. Cerner Wellness will not only expand BCBSMA's existing wellness resources and deliverables, but also allow them complete control of when and how those resources are presented at the individual level, making it contextual and prescriptive for the end user. They can now leverage our platform to drive greater population health management opportunities."
Cerner is contributing to the systemic change of health and care delivery. For more than 30 years Cerner has been executing its vision to make health care safer and more efficient. We started with the foundation of digitizing paper processes and now offer the most comprehensive array of information software, professional services, medical device integration, remote hosting and employer health and wellness services. Cerner systems are used by everyone from individual consumers, to single-doctor practices, hospitals, employers and entire countries. Taking what we've learned over more than three decades, Cerner is building on the knowledge that is in the system to support evidence-based clinical decisions, prevent medical errors and empower patients in their care.
Cerner® solutions are licensed by approximately 10,000 facilities around the world, including more than 2,700 hospitals; 4,150 physician practices; 45,000 physicians; 550 ambulatory facilities, such as laboratories, ambulatory centers, behavioral health centers, cardiac facilities, radiology clinics and surgery centers; 800 home health facilities; 45 employer sites and 1,750 retail pharmacies.
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About Blue Cross Blue Shield of Massachusetts
Blue Cross Blue shield of Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation's best health plans for member satisfaction and quality.