Schoolies(TM) Debut Soars for Back-to-School

New Schoolies(TM) Books

NEW YORK, Aug. 6, 2013 (GLOBE NEWSWIRE) -- Schoolies™ leapt to the head-of-the class with its expansive introduction of preschool books and flash cards last month, leading into the back-to-school season. With five titles published by Priddy Books, a division of Macmillan Children's Publishing Group, the Schoolies brand launched across mass, book and specialty, and online retailers across the country last month, with numerous in-store promotional programs continuing through the Fall and international editions rolling out in key markets worldwide through 2013.

Schoolies(TM) Debut Soars for Back-to-School - 9 More Titles Coming Spring 2014. (C) Ellen Crimi-Trent. All Rights Reserved.

The Schoolies publishing program expansion continues with nine new titles releasing next spring, including a coloring activity book, two sticker activity books, four 8x8 readers – "Time for Recess," "The Talent Show," "The Field Trip," and "The School Fair" – and "My Fun School Set" that includes five books, crayons, and more. Initially introduced through a successful mobile app, Schoolies' inaugural book line features Spencer the Owl and his friends as they prepare for their first day of school, make new friends, and learn their ABC's and 123's.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=20255.

"We have been really pleased by the positive response to Schoolies," said Roger Priddy, Publisher of Priddy Books. "While we saw the potential of combining Ellen Crimi-Trent's fun collection of characters, along with our Priddy Books approach to early learning, the initial sell-in and sell-through results have been great and confirm the broad appeal of this brand. Schoolies is a classic combination of great children's book characters and essential first learning with all the potential for a strong publishing program for many years to come. "

"The talented team at Priddy, along with their high standards for product quality and creativity, have been integral in evolving Schoolies into the educational preschool brand that I have long aspired for it to become," said Schoolies creator, Ellen Crimi-Trent. "The books are just the beginning, as Schoolies really lends itself to many different products and media platforms. The success to date, along with Priddy's continued commitment to expand the publishing program, is ideal to seed the brand, introduce the characters, and make it a perennial favorite among teachers, parents and pre-schoolers in the U.S. and around the world."

For licensing inquiries, contact TK Brand Group at info@tkbrandgroup.com.

Ellen Crimi-Trent has been creating art for as long as she can remember, and upon graduating from Pratt Institute in Brooklyn, NY, she began using her talents professionally. Her career began as a colorist and designer for various children's apparel companies. Shortly after, Ellen began freelancing, then licensing her work. Over the last fifteen years, Ellen has worked with many major companies, including JCPenney, Fred Meyer, C.R. Gibson, Enesco, Ganz, American Greetings, Hallmark, International Greetings, and Boston Warehouse, creating successful lines of goods ranging from ceramics to bedding. These days, you will find Ellen in her Massachusetts studio, working on all kinds of new and exciting designs. Her designs reflect the many aspects of her personality, from whimsical to serious, as well as decorative.

Priddy Books publishes innovative books for children. All books use simple, eye-catching designs and familiar first words to stimulate your child's curiosity, encourage their imagination, and help develop their learning. Priddy produces books for a worldwide market, with translations into 30 different languages. Founded in 2000 by Roger Priddy with its headquarters in London, Priddy Books is an imprint of Macmillan Children's Publishing Group.

Macmillan Children's Publishing Group is comprised of Farrar Straus Giroux Books for Young Readers, Feiwel and Friends, First Second, Henry Holt Books for Young Readers, Priddy Books, Roaring Brook Press, and Square Fish.

Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the U.S., the group includes Farrar Straus and Giroux; Henry Holt; St. Martin's Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin's; W.H. Freeman; Worth Publishers; i>clicker; Hayden-McNeil; Palgrave Macmillan; Macmillan Children's Publishing Group; and Scientific American magazine.

Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany.

The photo is also available via AP PhotoExpress.

CONTACT: Tamra Knepfer TK BRAND GROUP 917-514-0701 tk@tkbrandgroup.com Contact For Macmillan: Molly Brouillette Publicity Manager Macmillan Children's Publishing Group 646-438-6188 Molly.Brouillette@macmillan.com Contact For Ellen Crimi-Trent: Tamra Knepfer President TK Brand Group 917-514-0701 tk@tkbrandgroup.comSource:TK Brand Group, LLC