Seen as a sport for the upper classes, polo has often had a stuffy reputation. But one London-based technology consultant is now looking to introduce the British to Segway polo, a revamped form of the game.
The sport launched a decade ago in California and was pioneered by technology leaders like Apple co-founder Steve Wozniak, after whom the annual Woz Cup is named.
But a British team has never entered Polo Segway's major championship, the Woz Cup, which was hosted in Washington DC this year and won by a Swedish team.
Technology consultant Nick Magliocchetti is on a mission to change that.
"I am a geek who is looking for something interesting," he told CNBC. "I am involved in the technology world, and I know technology is going to play a massive part in the future of the U.K."
Magliocchetti is hoping to introduce the sport to other "geeks" in the hope of bringing the technology world together.
"The dream here is to have billionaires and start-up founders on the same field. It is giving people something else to think about apart from raising seed capital or buying out their next technology business.
"The tech world is very sociable and what I am hoping for here is that this is another social platform for everyone to interact and have fun."
Segway polo is similar to its horseback counterpart, with players trying to hit the ball with a mallet into a goal, though the field is a smaller size.
Getting rid of the ponies and leather boots makes Segway polo considerably cheaper than the traditional form of the game, but a second-hand Segway can still cost around $4,600.
Magliocchetti admits that he is a total "novice" at Segway polo having never played it, but is traveling to Germany in September to do a crash course in the sport.
Using Twitter and other forms of social media, Magliocchetti is trying to gather a team to compete in the 2014 Woz Cup next July, and is hoping to get training underway by October of this year.
Segway polo has a very small following in the U.K. and the challenge will be to raise funds. Magliocchetti said that it is "slightly premature" to start looking for large financing for this, but revealed that technology companies have shown interest in sponsoring the team, which could be the start they need.
"This is not a money-making project, it is for everyone to have fun," he told CNBC.
Magliocchetti did not rule out the sport becoming big enough to be on television, but said that being "techies", he believes that the Segway polo community will find "inventive" ways to promote the sport.
"Watch this space. The fact that this is the first motley crew of people from the U.K. going to put themselves out there, is going to be quite interesting."