Humor is also being used by Mumford & Sons. The often serious UK folk rock band has released its new music video for "Hopeless Wanderer." Go about a minute into the video and you'll see the bandmembers are not portraying themselves. Instead, they've been replaced by some of the funniest men in American entertainment today: Ed Helms, Jason Sudeikis, Jason Bateman, and Will Forte. The video gets hilariously weird as we learn how the musicians really feel about each other. (Caution: if men making out with each other bothers you, don't watch, and don't visit several major metropolitan areas of the U.S.).
Will this help downloads of the Mumford & Sons album? Maybe. I just keep playing the video on Youtube for free.
(Read more: Sex sells—but sometimes better than others)
Finally, I wonder if the real Mumford & Sons have ever eaten Marmite. Marmite is a yeasty, salty, dark brown "food paste with a distinctive, powerful flavour" made by Unilever and sold in the UK. Its marketing slogan is "Love it or hate it." Which, by the way, would be a good slogan for Los Angeles, but I digress.