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TRACE Inks 3 Year Exclusive Agreement with SDI Media for Global Localization Services

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Los Angeles, CA., Aug. 13, 2013 (GLOBE NEWSWIRE) -- TRACE, the international brand and media group devoted exclusively to an urban youth audience, with original content and 4 pay-tv channels in over 160 countries, has signed an exclusive agreement with global localization provider SDI Media for localization and technology services over the next 3 years.

The TRACE - SDI Media partnership will have SDI Media localizing content for TRACE's TRACE Sports channel, the #1 entertainment and lifestyle channel exclusively dedicated to sports celebrities. Launched just 2 years ago, TRACE Sports has already signed successful carriage deals in over 100 countries with a range of leading international TV operators including: Airtel in India; BSkyB in The UK; DStv in South Africa; Al Jazeera in the Middle East; and both SKY Mexico and UNE in Latin America.

With recent expansions to SDI Media's owned-and-operated network of facilities as well as additional technology developments to their global service offerings, SDI Media continues to offer the most complete localization solution worldwide.

"We were particularly impressed with the technology offering and global footprint SDI Media presented when we discussed our localization needs," said Laurent Dumeau, CEO, TRACE Sports, SVP Global Distribution at TRACE. "SDI offered unique technology solutions catered to our specific requirements, supported by an owned and operated global network."

"SDI Media is committed to expanding our technology offering while increasing our global footprint to provide clients the most complete service offering in the industry. Our global network is supported by exceptional customer service on a local, regional, and global level," said Roy Dvorkin, SVP Global Business Development & Client Services. "Through a combination of MediaTrack, a workflow management system; TermWeb, a glossary management tool; and SDI SubStream, an online subtitling service, SDI Media uses a full suite of customizable technology tools to manage the end to end localization aspect of a broadcast workflow.

About SDI Media:

SDI Media is the world's leading media localization provider, offering dubbing, subtitling, and media services for international, regional, and local content owners, aggregators, broadcasters, and new media distributors. With the world's largest network of owned and operated facilities and the most comprehensive suite of customizable localization software applications, SDI offers its clients a comprehensive end-to-end localization solution for feature films, episodic television series, interactive games, new media, and corporate needs. SDI offers its services for over 80 languages, and operates it global network of facilities across Europe, Asia, and the Americas. With a presence in 40 markets in 37 countries, incorporating 145 recording rooms and over 65 mixing rooms, SDI's global localization footprint provides the only one-stop media localization solution in the media industry.

About TRACE:

TRACE is an international brand and media group active in two fast-growing segments of the entertainment industry: urban music and sports celebrities. Since 2003, TRACE has launched 15 successful pay-tv and digital platforms, that are available in 160 countries to more than 80 million subscribers.

For additional information please visit www.sdimedia.com or contact Aviv Gattenuo at +1.310.388.8942 with press inquiries.

CONTACT: Aviv Gattenuo SDI Media USA 10950 Washington Blvd. Studio B Culver City, CA 90232 publicrelations@sdimedia.com 310.388.8942

Source: SDI Media