Apple will be selling its next generation iPhone in a gold shade, according to a report.
The iPhone and iPad maker has only sold the smartphone in black or white (or slate and silver for the iPhone 5), but according to TechCrunch, Apple is about to roll out its new iPhone, dubbed the iPhone 5S, in a gold color that will be more of a "champagne" shade than a yellow gold.
(Read more: Apple expected to show next iPhone on Sept. 10 )
Apple's iPhone 5S, along with a new low-cost iPhone dubbed the iPhone 5C, are reportedly going to be revealed Sept. 10, according to All Things D. The phones are scheduled to ship from the Asian assembler Hon Hai Precision during early September in time for Apple's iPhone launch, according to a Wall Street Journal report.
It's also been rumored that the new iPhone 5C will feature a fingerprint scanner, which would allow the iPhone owner to unlock their phone with their finger.
(Read more: Apple's new iPhone may have fingerprint sensor)
Read the full TechCrunch report here.