WALTHAM, Mass., Aug. 19, 2013 (GLOBE NEWSWIRE) -- B2B marketers will learn how to use new B2B data practices to get better returns on their investments in events during "Data: Empowering Intelligent Events," a webinar hosted by business information provider ZoomInfo August 21. The 1 p.m. EDT webinar will include presentations by two experts in business event production.
"New technologies help event professionals and marketers create more strategic events that deliver greater returns on investments," said webinar presenter Don Wynns, ZoomInfo's vice president of business development. "This webinar will demonstrate how enhanced data about the people who attend events makes these returns possible."
Patrick Cava, senior product and partner marketing manager of Certain, will also speak during the webinar. Certain provides a complete enterprise event management platform that powers personalized event experiences and enables meaningful connections to accelerate business.
Topics of the webinar will include:
- Best practices for using event data before, during and after events.
- Ways use and integrate marketing tools to enrich the view of attendees.
- How to identify the most important data for events.
Event professionals and other marketers can learn more and register for the free webinar by clicking here.
About Don Wynns
Don Wynns, vice president of business development for ZoomInfo, is responsible for ZoomInfo's data-as-a-service (DaaS) initiatives, including developing solutions for clients and strategic partners with sophisticated data requirements. Don has extensive experience in the data and content industries, with domain expertise in real-time data aggregation and syndication, search and DaaS. Before ZoomInfo, Don served in sales and business development leadership roles at NewsEdge Corp., The Thomson Corp. and Acquire Media. Don earned his bachelor's degree from the University of Vermont, and he has a master's degree in international marketing and economics from The George Washington University. Don is also a graduate of the Thomson Corporation Advanced Leadership Program.
About Patrick Cava
Patrick Cava is the senior product and partner marketing manager at Certain, Inc., the leading provider of event management and engagement solutions. He manages demand generation, marketing operations and partner marketing. Patrick's diverse background includes corporate event management and information technology across multiple industries. Patrick graduated with a B.A. in English from the University of California, Berkeley.
ZoomInfo™ provides constantly verified, detailed profiles of millions of businesspeople and businesses, along with powerful search tools for lead generation and prospecting. Free business contacts are available through the ZoomInfo Directory, and subscribers to the award-winning ZoomInfo Pro can access detailed profiles and advanced search tools. ZoomInfo's Marketing Data Services help marketers analyze internal prospect data, identify new opportunities and fuel marketing automation with a constant source of updated leads. Follow ZoomInfo on Facebook, LinkedIn, Twitter (@ZoomInfo) and the ZoomInfo blog. For more information, go to www.zoominfo.com or call 866-904-9666.
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