LOUISVILLE, Ky., Aug. 20, 2013 (GLOBE NEWSWIRE) -- Today, CafePress Inc. (Nasdaq:PRSS), the World's Customization Engine® announced a new partnership between CafePress Services and Molson Coors Canada, a subsidiary of Molson Coors Brewing Company (NYSE:TAP) to bring branded apparel and consumer products to millions of fans via the e-commerce store.
In response to consumer demand for products that feature the brand's iconic maple leaf, Molson Canadian has launched a new online shop devoted to Canada's premium lager products, including t-shirts, beer steins, pint glasses and phone cases embellished with the emblematic red leaf.
"Fans of Molson Canadian reach out to us on a daily basis asking where they can get access to shirts, hats and other items to show their allegiance to our brands," says Hari Sihvo, Director of Sponsorship & Strategy at Molson Coors Canada. "With the launch of an online shop, we now have a resource for Molson Canadian beer drinkers to access great brand merchandise."
By years end, the Molson Canadian Shop, powered by CafePress, will also give customers the ability to customize and personalize products in addition to an enhanced selection of bar décor and seasonally relevant promotional merchandise. CafePress Services has established itself as the go-to for brands and corporate partners as a vehicle providing a wide array of personalized products to online customers with seamless end-to-end services.
Molson Coors serves as the first brewing company using the CafePress platform. The Molson Canadian brand is the first of several popular beers within the company's portfolio in Canada that will soon launch integrated online shops.
"We appreciate how deep consumer loyalty can go when it comes to beer preferences," says Ty Simpson, Vice-President of Business Development for CafePress. "Once someone makes a connection to a particular style of beer or brand, their loyalty becomes passion. Derived from regional reputation or passed down generation-to-generation, the connection includes the slogans and brand artwork."
The selection of t-shirts and gear currently features items such as:
For more information, and to shop for Molson Canadian merchandise, visit: http://shop.molsoncanadian.ca/
About CafePress Inc.
CafePress is The World's Customization Engine®. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. CafePress' portfolio of e-commerce websites and companies includes CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com and Logosportswear.com and ezprints.com. Additionally, CafePress Services drives revenue for corporate partners by providing turnkey, personalized e-commerce solutions. For more information click on www.cafepress.com
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company (NYSE:TAP), a global brewer with operations in Canada, the U.S., U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67. Molson Coors also partners with other leading brewers to offer such global brands as Heineken, Corona and Miller Genuine Draft. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in Canadian communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle. For more information visit the company's website, www.molsoncoors.com.