Berli Jucker PLC Selects Jesta I.S.' Vision Suite to Expand Into Full Scale Retail

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BANGKOK, Aug. 20, 2013 (GLOBE NEWSWIRE) -- Jesta I.S., a global leading provider of enterprise business solutions, announced today thatBerli Jucker PLC, (BJC), a Thailand based organization, engaged in trading, manufacturing, and services, has selected Jesta I.S.' Vision Suite to initiate and expand on their retail plans.

In adopting Jesta I.S.'s system, BJC will utilize the Vision Suite to power their multi-channel retail strategy. BJC will leverage the solution for managing its retail operations in Thailand and Vietnam. With this kind of initiative and development, it was imperative that BJC partner with a unified solution provider with a proven retail system for the Asian market. The Vision Suite delivers a one stop shop for all BJC's needs, empowering their retail network with fully integrated solutions throughout the enterprise and with experience in the Far East market.

"One of our biggest goals was to partner with a global solution provider that can bring business expertise, implementation agility, and a technology platform to help us become a leading retailer in the entire Asian region," said Phidsanu Pongwatana, SVP, Berli Jucker PLC. "The Vision Suite will help us implement best business practices, and deliver business performance visibility during the critical initial stages of the retail business rollout in Thailand and Vietnam."

A key deciding factor for BJC, in selecting Jesta I.S., was the solution's scalability and proficiency with the Asian marketplace. Upon implementation, BJC will have an end-to-end integrated system delivering greater ability to analyze store strategy and visibility over retail decisions. The Vision Suite is developed and tailored to support BJC's expansion throughout Asia. In the retail environment, maximizing efficiency in every part of the supply chain is necessary for meeting customer expectations, providing automated and complete control over every facet of that chain, the Vision Suite will power BJC to leverage synergies, cut operational costs and streamline processes.

"BJC is a truly dynamic global business conglomerate that moves very fast in its new business ventures. Its expansion into the retail industry will display our system's agility and flexibility to deliver immediate dividends," said Arvind Gupta, EVP Jesta I.S. "We are excited to be at the forefront of BJC's retail technology strategy, and I look forward to a long term partnership with BJC in its retail journey in the entire Asian region."

About Berli Jucker Corp.

Founded in 1882, Berli Jucker Corp was initially engaged in rice milling, mining, timber, shipping, importing, and other activities that laid a foundation instrumental for Thailand's progress towards an "industrial" stage. Incorporated in 1993, Berli Jucker currently has staff of over 5,000 and produces its own brands that are highly recognized in the market including: Tasto potato chips, Dozo rice crackers, Cellox tissue paper products, and Parrot soap products. In addition, BJC also represents numerous distinguished brands from third parties. Today, Berli Jucker is proud to be a leading provider of marketing, sales, and distribution services in Thailand and manages several of the most efficient manufacturing operations in Asia.

About Jesta I.S.

Jesta I.S. is a leading supplier of enterprise business solutions for retailers, manufacturers and distributors in the apparel, footwear and specialty industries worldwide. Jesta I.S. is recognized for its expertise, innovative products and services as well as its commitment to delivering efficient business solutions in today's consumer-oriented marketplace. Jesta I.S.' solutions support essential business management information for global industry leaders including J. McLaughlin, Perry Ellis International, PUMA, Genesco Inc., Town Shoes Limited, Cole Haan, Haggar Clothing Co., Cavender's Boot City and DSW Inc., A|wear, Lotus Supercenter, Fanvision as well as many others. Additional information is available at

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Source: Jesta I.S.