FITT Highway Appoints New Executive Vice President of Sales and Marketing for Asia

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MISSION VIEJO, Calif., Aug. 20, 2013 (GLOBE NEWSWIRE) -- FITT Highway Products, Inc. (OTCQB:FHWY) (the "Company") announces it has retained Mr. Samuel Liu as its Executive Vice President of Sales and Marketing for Asia.

Mr. Liu, who is originally from Fuzhou, Fujian, China, has served as President of a health products manufacturer with annual sales over $80 million and as a senior manager of a trading company with annual sales over $300 million, both doing business in the United States and China. In addition, from 2005 to the present, Mr. Liu has assisted the Chinese domestic enterprises in the development of their business in the United States. Mr. Liu, who has a Masters of Art Degree from Beijing University, has been active in founding, organizing and managing a number of foreign investment projects to China. He has served as a senior executive in five different public companies in the U.S. and three in Hong Kong. He has extensive experience in international trade, finance, venture capital, private placement and cultural activities.

Michael Dunn, CEO, stated, "Given our impending merger with F.I.T.T. Energy Products, Inc. ("FITT"), retaining Mr. Liu is an important step toward developing an Asian market for FITT's unique product line. Mr. Liu's experience in the manufacture of supplement products as well as his expertise in international trade and finance makes him an ideal addition to our team."

"I am thrilled to join FITT Highway Products to accelerate the rollout of their unique products in the United States and the Asian market through my extensive business contacts," said Sam Liu. "I am totally impressed by FITT's product line including the new erectile dysfunction ("ED") shot which is in the final stages of development and which has significant retail opportunities. Through my experience with manufacturing herbal products, I am exited the Company is ahead of the curve in an ever-changing market, which is looking for innovative, safe products for energy and ED. I will expose the business opportunity to my extensive contacts to make sure the consumer, as well as the investing public is aware of our distinctive product line. I am confident I can assist the company in distribution and exposing the opportunity to an array of sophisticated investors."

On August 13, 2013, through an introduction by Mr. Liu, the Company received an investment of $250,000 for 1,250,000 shares of its restricted common stock.

More information about the FITT products and ingredients can be viewed at www.throwafitt.com.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company. As disclosed in its recent 10-Q filing for the period ended June 30, 2012, the Company entered into Merger Agreement with FITT which has been approved by the majority of the shareholders of both companies. Notice of the merger has been filed with the Securities and Exchange Commission on Schedule 14C and final notification to the Company's shareholders will be mailed upon approval of the SEC. The merger will become effective 20 days after final notification has been sent to the shareholders. No further shareholder vote is required to approve the merger.

Forward-Looking Statements

Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Management cautions that these statements are based on management's current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company that could cause actual results and events to differ materially from the statements made herein. For a more detailed discussion of the risks that could affect our operating results, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our subsequently filed quarterly reports on Form 10-Q. The Company's actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: Michael R Dunn FITT Highway Products Inc. mike@fittmail.com (949)-582-5933

Source:FITT Highway Products Inc.