TiVo looks to reinvent itself with new 'Roamio' service

TiVo, a company known for popularizing DVR capabilities for cable subscribers, is redefining itself with Roamio, a new product aimed at giving users access to all their media content on multiple devices, in addition to recorded programs.

Roamio "takes TiVo and puts it out there in a way that people can truly understand. It is so much more than the DVR we were originally known for," said Tom Rogers, TiVo president and CEO on "Squawk on the Street" Tuesday. "That revolutionized TV. We're out to revolutionize it again."

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Rogers described Roamio as a combination of products already in the marketplace, including Apple TV, Google TV, Roku and Slingbox, as well as television and DVR services offered by cable operators.

"They take pieces of the streaming world and get it to your TV," he said. Roamio will let users search and access Netflix, Amazon, Hulu and other streaming services, as well as their recorded shows, and other Internet content, including YouTube and streaming music services.

Eventually, Rogers said, users will be able to access recorded content on mobile devices. "It's the one comprehensive solution out there," he added.

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The move is effectively a move toward cable operators, which have the best access points for content via broadband services, Rogers said.

"We've made a bet on cable being the winners, and now we have a way for cable subscribers to have the best possible experience out there," he said.

Ten of the top 20 cable operators have partnered with TiVo on Roamio, Rogers added.

— By CNBC's Paul Toscano. Follow him on Twitter @ToscanoPaul and get the latest stories from "Squawk on the Street"