NEW YORK, Aug. 20, 2013 (GLOBE NEWSWIRE) -- Sociocast - the nation's leading predictive analytics company - announced the launch of the Personalization Platform, a technology that allows businesses to customize web and mobile applications to increase customer engagement.
The new platform will leverage Sociocast's proven predictive engine, which has already proven to enhance engagement and revenue performance for customers. For current clients such as Quicken Loans and Cigna Health, the technology predictively segments site visitors into valuable audiences in real-time.
Using a simple point-and-click interface, business owners are able to customize the experience for each of their high-value audiences in just a few minutes.
"Sociocast is delivering on two missions: Fulfilling the dream of real ubiquitous personalization and delivering business owners a simple and easy way to show the right thing to the right person at the right time," says Albert Azout, CEO and founder of Sociocast. "Other personalization tools don't offer predictive capability, are expensive and confusing to use, and require big IT development commitments and cycles."
More than 50 companies have already signed up Sociocast's the Personalized Platform in just two weeks since its Beta launch.
"Combining Sociocast's predictive engine with their Personalization Platform will allow my team to rapidly test and iterate upon custom site experiences for our users with just a few clicks," says Ryan McIntyre, EVP Marketing at Thrillist and Jackthreads. "Ultimately streamlining the user experience and driving conversion, we can do this all without running into competing priorities of the tech team."
Initial launch partners include SEOshop, Europe's online store building platform with over 3000+ storefronts; CloudFlare, Inc., the content delivery network with more surfers than Facebook, and BrightTag, the world's most widely used enterprise tag management solution.
"Sociocast gives us an edge on our competition," said Dominique Lucchini, CEO of ROM, the leading French eCommerce development shop specializing on eBay's MagentoCommerce. "Traditional tools like A/B testing platforms are good for optimizing small changes, but Sociocast's predictive capability delivers a truly personalized experience for every potential customer arriving at the site."
Specifically built for business owners, not just developers, Sociocast's Personalized Platform can be deployed in as little as 30 minutes for $39 per month.
For more advanced users, Sociocast provides a robust developer API that can be used by enterprises and small businesses to plug high-accuracy consumer predictions into any website, mobile application, or "smart" application directly.
Sociocast has received investments from Detroit Venture Partners, Raptor Ventures, NY Angels, and Bobby Yazdani.
"Sociocast is a prime example of thinking outside the box and improving the way that every business owner, big and small, can conduct business online," said Josh Linkner, Managing Partner of DVP.
Business owners can access Sociocast's Personalized Platform by visiting www.sociocast.com.
EDITOR'S NOTE: Guided demonstrations of the Personalized Platform are available upon request.
Sociocast is the predictive data layer on top of web and mobile applications, enabling businesses to deliver highly personalized consumer experiences in real-time. Since 2011, Sociocast has proven to be the most precise consumer prediction platform in the world, with 7x better accuracy than state-of-the-art technologies. Using Sociocast as a personalization tool, business owners and marketers can now create versions of their web pages and mobile applications to match optimal experiences for various consumer audiences and enhance engagement by 500%, all within 100 milliseconds. For more information, please visit www.Sociocast.com.
Detroit Venture Partners is a venture capital firm that invests in seed and early-stage technology companies with a strong emphasis on Detroit-based startups. In addition to capital, the company provides hands-on coaching, mentorship, support, and resources to help drive growth and success. The firm was founded in 2010 by Josh Linkner, Dan Gilbert and Brian Hermelin. By backing the next generation of Detroit entrepreneurs, DVP aims to create jobs, urban density, and hope. For more on Detroit Venture Partners, visit www.detroitventurepartners.com.
Raptor Ventures is the venture capital arm of Raptor Capital Management LP, an alternative investment management firm founded in 2009 by veteran investor, James J. Pallotta. We seek out and partner with innovative founders of early-stage, market disrupting technology and media companies to build the next generation of leaders. With personnel and offices in New York, Boston and San Francisco Raptor Ventures covers the full spectrum of early stage start ups in the US. Visit us online at www.raptorventures.com.
CONTACT: Media Contact: Meghan Cross Meghan.Cross@sociocast.com