The gaming company Google is betting on: It isn't Zynga

Source: Kabam

The latest news on the CNBC Disruptor 50 companies upending the status quo in the markets:

The gaming company Google is betting on: It isn't Zynga

Google Ventures has upped its bet on private gaming company Kabam, and mobile strategy is a big part of the wager.

Being early into mobile is seen as big advantage for Kabam. Zynga has made a move to mobile of late, but Kabam has been going mobile for two years already. It now offers all seven of its own titles along with some from third-party developers on Android and iOS.

Google Ventures was among a small group of investors in a $38.5 million secondary equity deal completed last month that allowed Kabam employees to cash out. The names of the investors were released this week.

(Read more: Crowdfund this: Medical Devices)

Google Ventures general partner Joseph Kraus explained his bet this week in an interview with The Wall Street Journal, saying that "Kabam has successfully made the transition to mobile at a time when many previously Facebook-oriented gaming companies haven't."

The other investors in the Kabam employee share deal were Founders Circle Capital, Pinnacle Ventures and Canaan Partners.

Kickstarter: the last resort, or first option, for indie filmmakers?

Always wanted to be a movie producer? Kickstarter may be the answer.

Spike Lee turned to the crowdfunding site for his latest project—something about humans addicted to blood— and set a goal of $1,250,000 by Aug. 21.

Lee surpassed that goal earlier this past week, ahead of the project fundraising deadline, raising $1,315,396 from 5,632 backers.

The project is simply called "The Newest Hottest Spike Lee Joint."

(Read more: The booming business of 3-D printing)

How to succeed on CircleUp

SmartyPants, a maker of gummy vitamins for kids and adults, raised $2.59 million in seed funding, part of the financing in the form of the largest fundraising to date on crowdfunding site CircleUp.

A variety of factors contributed to the crowdfunding success. The company had year-over-year sales growth of 250 percent. It focuses on the kinds of things people can buy at the grocery or at a drugstore—CircleUp requires investors to receive samples of such products and angel investors responded favorably—and the company has deals lined up with major retailers and distributors. It also promised to use funds to accelerate national expansion of the brand.

Foursquare's real value: Locating companies to buy its data

Location-based start-up Foursquare may be a big beneficiary of Google's billion dollar Waze acquisition.

The most lucrative stream of revenue in Foursquare's future may be monetizing data about venues and locations that it has collected from millions of check-ins throughout its roughly four-year lifetime. The company is in talks with Yahoo to partner for the company's location data, according to BuzzFeed.

(Read more: Why Google's Chromecast isn't an Apple killer, yet)

Investors think Uber worth $3.5 billion

Some big name investors are betting that car service Uber is worth $3.5 billion.

TPG made an investment of $88 million, according to a filing in the state of Delaware. Google Ventures has made an investment of about $250 million, AllThingsD reported, though the investment was not detailed in the filing. Existing investor Benchmark Capital also participated in the recent fundraising, which totaled $350 million, and estimated the alternative car service company's valuation at the $3.5 billion mark.

Google made its investment after its CEO Larry Page met with Uber CEO Travis Kalanick, according to the AllThingsD report.

Ouya's indigestion

Android-based indie gaming console upstart Ouya did not score big with its first advertisement. A recent commercial was pulled from YouTube within a couple hours—it is of course, still widely available.

The animated video features a gamer holding a copy of "Medal of Duty" and complaining about its $60 price tag.

Android-based Ouya's pitch is that the traditional gaming company model, requiring gamers to spend $60 on a game before they even get to try it, is not friendly to the consumer. It wants to "bust" the last closed platform in gaming: television.

The Internet ad, though, went a little too far in making Ouya's case. The animated gamer fills half of his living room with vomit, rips out his spine, and start beating himself to death with the spine.

Twitter's Vine hits 40 million users

Vine extended its reach this past week.

The Twitter-owned video sharing service announced that it's reached the 40-million registered user mark— a big increase from the 13 million in June.

Impressive, but a big part of the increase could come from the release of an Android app, according to an analysis by The Verge. Absolute user metrics aren't all they are cracked up to be either, according to the Web metric gurus. In terms of user activity, Instagram's competing video service is growing much faster than Vine. Topsy analytics show that Instagram is nabbing six times as many tweets per day as Vine—though it has the advantage of offering images and video, rather than video alone.

(Read more: In the cloud with tech's next big companies)

Now the Google-Waze deal gets real

The first integration of mapping information from Waze, which Google acquired for nearly $1 billion, was launched this past week. The traffic tab on Google' Maps for iOS and Android has added accidents, construction, road closures and other incidents reported by Waze users. The Waze app, meanwhile, now supports Google search, and Waze map editors can use Google Street View and satellite imagery.

And in news of interest to the CNBC Disruptor 50 companies:

The new Aereo?

Aereo is doing its part to upset the traditional TV model with its Internet antenna service, but lately, it's Google that is garnering the biggest headlines about television disruption. First, Google unveiled its Chromecast streaming device at $35, and this past week, it's rumored in the press that Google is going after a huge television prize: the right to broadcast the NFL football package that satellite TV provider DirecTV now pays more than $1 billion annually to offer its subscribers.

Reaching students, ad-free

Ad-free is an important model in the start-up space. Andreesen Horowitz is backing an ad-free version of Twitter,, and music services like Spotify and Pandora make their money from subscribers by offering an ad-free version of their service. To reach the youngest demographic, though, you just have to give it away, no strings attached. That's what Microsoft is doing to gain back some share from Google in the education market.

It began piloting an ad-free version—also adult content free version—of its search engine Bing, "Bing for Schools."

The Los Angeles Unified School District and Atlanta Public Schools are among the systems that have signed on to use Bing for Schools.

—By Eric Rosenbaum,