Frustrated by a lack of TV coverage of his team, a soccer fan has bought the Australian TV rights for Ireland's World Cup qualifier against Sweden to ensure that Irish down under don't miss the crunch clash.
David Feeney told Reuters in a telephone interview that he was so frustrated at not being able to watch his team on television that he decided to buy the rights himself.
Originally from Dublin, Feeney contacted a friend involved in broadcasting in Ireland before making a bid to Kentaro, the German media company that owned the broadcast rights.
(Read more: High demand as World Cup ticket sales begin)
"They said my bid was too low, but that it was close, then I raised bid and they said OK," says Feeney, who has partnered with a horse-racing channel to show the match via a closed-circuit system at a number of venues across Australia.