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BCBGMAXAZRIAGROUP LAUNCHES 'BE CHIC BY GIVING' CHARITY INITIATIVE IN PARTNERSHIP WITH FASHION DELIVER

NEW YORK, Aug. 29, 2013 (GLOBE NEWSWIRE) -- As BCBGMAXAZRIA enters into their 25th year in 2014, the brand's heritage of bon chic, bon genre (good style, good attitude) will be celebrated by giving back in partnership with the charitable organization, Fashion Delivers. Fashion Delivers has connected BCBGMAXAZRIA directly with five regionalized charities that have a history of exemplary work with women's empowerment.

The three-day BE CHIC BY GIVING event will take place in all BCBGMAXAZRIA U.S. Retail boutiques and select BCBGMAXAZRIA Canada Retail boutiques from Thursday, September 5th to Saturday, September 7th, 2013. On the first day of the event, customers are invited to visit any Retail boutique to enjoy a glass of champagne. Customers will be empowered to make a purchase and make a difference.

Throughout the event, for every apparel item purchased, BCBGMAXAZRIA will donate one item to a regionalized charity supporting women's empowerment. Donations will be made based on the clothing that is needed most by each regional charity and the women they serve.

Receiving Charity Agencies:

• Shelter Partnership, Los Angeles, CA
• Caring for Others, Atlanta, GA
• Connections, Evanston, IL
• Women in Need (W.I.N), New York City, NY
• Women on the Rise, Montreal, Canada

In support of this national event and in celebration of the BCBGMAXAZRIA Spring 2014 Runway Shows, Max and Lubov Azria will be hosting an elevated event at the BCBGMAXAZRIA Flagship store on 40th and 5th in New York City.

Who: Max and Lubov Azria to host the BE CHIC BY GIVING NYC Launch Event following the BCBGMAXAZRIA Spring 2014 Runway Show taking place earlier that day. The event is open to the public with invitations extended to press, bloggers and notable supporters of the brand.

What: BCBGMAXAZRIA's BE CHIC BY GIVING charity initiative will kick off during the Spring 2014 runway season. Guests will enjoy champagne, macaroons, and an opportunity to meet Max and Lubov Azria while shopping the latest collection. In celebration of the three-day national charitable event, for every apparel item purchased, an item will be donated to charity.

When: Thursday, September 5th from 6:00 – 8:00PM

Where: BCBGMAXAZRIA
461 5th Ave at 40th Street
New York, NY10017

About BCBGMAXAZRIA:

Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the dynamic woman. Fusing creativity, accessibility, desirability and wearability, BCBGMAXAZRIA occupies a unique position in the American fashion marketplace, offering sophisticated, confident designs that take consumers from day to night in style.
BCBGMAXAZRIA is sold in over 1,000 points of sale worldwide. The collection is also showcased in in-store shops in top department stores across the globe, including Saks Fifth Avenue, Bloomingdale's, the UK's Harvey Nichols and Harrods, Spain's Corte Ingles, and Palacio de Hierro in Mexico.

About Fashion Delivers:

Fashion Delivers Charitable Foundation, Inc. was formed in 2005 in response to the devastation of Hurricanes Katrina and Rita. The mission of Fashion Delivers is to mobilize the fashion community to reach out to those most in need, providing donations of new women's, men's and home fashions distributed through a network of hundreds of local agencies worldwide. To date, Fashion Delivers has secured and distributed more than $150 million in product since its inception.

CONTACT: Jamie Frankel BCBGMAXAZRIAGROUP 212.704.4722 Jamie.Frankel@bcbg.com Peter Paris Fashion Delivers 646.786.2681 peter@fashiondelivers.org

Source:BCBG Max Azria Group