NEW YORK, Aug. 29, 2013 (GLOBE NEWSWIRE) -- StyleCaster - the leading digital media company & SaaS platform for fashion, beauty and lifestyle – has unveiled The StyleCaster Shop, where readers can access and purchase StyleCaster's limited edition collaborations. The initial proceeds will continue the fundraising efforts to benefit the first StyleCaster x Pencils of Promise School, to be built by the end of 2013.
The StyleCaster Shop will offer limited edition products which all further the company's mission of bringing Style to the People.
These limited edition products have been seeded to influencers for the past four years at cultural epicenters and high profile events. Now, for the first time are available for everyone to purchase.
The first collections that will be available in they StyleCaster Shop are:
- StyleCaster x Morley Heart on Your Sleeve Limited Edition Tote Bag, F/W 2013
- StyleCaster Democratization of Style Limited Edition Tote Bag, S/S 2013
- StyleCaster x LOOK/SEE Limited Edition Miami Art Basel eyewear collection, F/W 2012
- StyleCaster x LOOK/SEE Limited Edition Southampton eyewear collection, S/S 2013
- StyleCaster x Grungy Gentleman Limited Edition #SCHamptons T Shirt, S/S 2013
- StyleCaster x Grungy Gentleman Limited Edition #SCHamptons Tank, S/S 2013
- StyleCaster x Kenu Limited Edition Style to the People iPhone 4/4s case, S/S 2013
- StyleCaster x Kenu Limited Edition Style to the People iPhone 5 case, S/S 2013
StyleCaster collaborations have featured designers including world renown artists MORLEY, Curtis Kulig (also known as "Love Me"), DEER DANA founder Dana Veraldi, Faust, Christopher Lee Sauve, and Kyle Yamaguchi, CEO and founder of LOOK/SEE, former Designer for Nike Basketball among others.
As an extension of it's mission to bring Style to the People, StyleCaster has pledged to Pencils of Promise - an organization founded in 2008 by Adam Braun, dedicated to increasing access to quality education worldwide - to fund the development of a school by the end of 2013. To further the initiative, which is named Style to the Students, StyleCaster will donate the initial sales of the StyleCaster Shop, building upon the more than $7,000 raised at the StyleCaster x Pencils of Promise Holiday Party in December.
"For years, we have had the opportunity to collaborate with world-renowned artists and designers to promote our mission of bringing Style to the People," says Ari Goldberg, CEO and founder of StyleCaster. "This is one of my favorite parts of our business, especially as these products have become a staple in the industry. We are so excited that our collaborations will now be accessible to our entire community, and what better way to do this than by simultaneously supporting Pencils of Promise."
About StyleCaster Media Group: StyleCaster Media Group enables consumers to discover and share their style, interact with premium brands, and make educated buying decisions in a truly interactive way. Dedicated to bringing 'Style to the People,' StyleCaster is the very first media company to break the barrier between digital and social media. Through its expansive portfolio of content platforms – StyleCaster, Beauty High, The Vivant, and Daily Makeover - as well as its category-leading proprietary Try On! Technology Makeover Solutions, StyleCaster reaches more than 7 million unique monthly visitors and has partnered with more than 80 top-tier advertising partners since launch. The company was founded in 2009 and is based in New York City. For more information, please visit StyleCaster's corporate page at StyleCasterMediaGroup.com.
About Pencils of Promise: Pencils of Promise ("PoP") is a nonprofit organization founded in 2008 to increase access to quality education for children in the developing world. PoP works with communities across the globe to build schools and create programs that provide education opportunities for children, no matter where they were born, or what resources they have. PoP has broken ground on over 150 schools throughout Laos, Nicaragua, Guatemala, and Ghana, and has established itself as a leader amongst the innovative global nonprofits working toward sustainable social change. Learn more at www.pencilsofpromise.org.
CONTACT: Media Contact: Meghan Cross, StyleCaster Media Group, Dir. of Communications, Meghan.Cross@StyleCaster.com