Will Super Bowl XLVIII be known as the 'Storm' Bowl?

The Arizona Cardinals and New England Patriots face off in a regular season game played in heavy snowfall.
Gen Lower | Getty Images
The Arizona Cardinals and New England Patriots face off in a regular season game played in heavy snowfall.

With the Farmers' Almanac predicting snow around the time of the New York area's first Super Bowl, NFL Commissioner Roger Goodell put on a brave face during a CNBC interview one day before the start of the National Football League's regular season.

Super Bowl XLVIII will be held outdoors at MetLife Stadium in East Rutherford, N.J., home to the New York Giants and the New York Jets. The big game has never been played outside in a cold-weather climate before.

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"We recognize that when you play in February in New York, there's a potential for [snow]," Goodell told "Squawk Box" on Wednesday. "We think the game of football is made to be played in the elements. So if there's some snow, we'll be prepared."

"Our contingency plans have contingency plans," said Jonathan Tisch, co-chair of the New York-New Jersey Super Bowl Host Committee. The Tisch family owns 50 percent of the Giants.

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Tisch and Woody Johnson, Jets owner and the other co-chair—were also on "Squawk Box" and echoed Goodell's enthusiasm about games played in challenging conditions.

"Having a little snow in New York … will drive viewership that much higher," Johnson argued. Tisch said, "If you look back in the history of the NFL, some of the best games have been played in less than perfect weather."

Of course, the Giants and the Jets have an added incentive to reach the big game.

"This is the year we could go to the Super Bowl in our own building," said Tisch, who is the Giants treasurer and the chairman of Loews Hotels.

Goodell, Tisch and Johnson appeared on CNBC from an iconic New York location—Tiffany & Co., the jeweler that makes the Vince Lombardi Trophy, which goes to the Super Bowl winner.

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They were gathering to start the Super Bowl Host Committee's "Join the Huddle" tour—an interactive attraction on wheels bringing game-day fun to dozens of areas throughout New Jersey and New York in the five months leading up to the event.

By CNBC's Matthew J. Belvedere. Follow him on Twitter @Matt_SquawkCNBC.

CNBC's Lori Ann LaRocco and CNBC's Toby Taylor contributed to this article.