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Infogroup Secures Experienced CRM Data Technology Talent to Lead InfoCanada

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OMAHA, Neb., Sept. 5, 2013 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high-value data and multichannel marketing solutions, announced today that Jacob Ciesielski will be joining Infogroup as the General Manager of InfoCanada. InfoCanada has a broad customer base that ranges from small and medium businesses to enterprise brands. InfoCanada deploys innovative acquisition and retention programs that leverage core Infogroup products such as Salesgenie, Marketzone Databases and industry leading email and Market Intelligence Platforms from Yesmail Interactive.

"As a former client, I am well aware of the quality of data and level of service Infogroup provides," said Ciesielski. "I'm excited to be a part of the innovations they are doing around data technology, data visualization, strategy and real-time integrations."

Ciesielski comes to Infogroup from Proximity, where he led their CRM data technology practice which supported a range of clients in Canada and the United States. Ciesielski's team provided data strategy insights and spearheaded partnerships with leading technology providers to create data and channel agnostic solutions that delivered on clients' objectives. Prior to Proximity, Ciesielski was a partner at FSA Datalytics, a marketing services firm, which was later purchased by the Data Group of Companies in 2011. Here, he worked with top data and software providers including Generation 5, InfoCanada and Alterian to offer scalable, flexible and quick to market solutions that empowered marketers to communicate with their customers. With over 14 years of working in all aspects of marketing optimization, Ciesielski brings his experience in customer engagement strategy, database management, campaign execution, analysis and integration to Infogroup.

Ciesielski is a member of the Canadian Marketing Association's Technology and Analytics Council and a former co-chair of the CMA Analytics Conference. He graduated from Humber College with a diploma in Business Management. He will be based out of the Toronto office.

"Ciesielski brings deep domain expertise and valuable experience in strategy and innovation to our team," stated Amit Khanna, President of Small and Medium Business, Infogroup. "We are excited to have him lead and grow the business in Canada."

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.

CONTACT: Mercy Ruiz Vice President, Corporate Communications Phone: (402) 836.5290 E-mail: corporate.communications@infogroup.com

Source: Infogroup