There were a few big surprises in the market this week and Cramer doesn't think they're getting nearly the attention they deserve.
"One big surprise this week has to be the car sales story," Cramer said. Nearly all automakers on Wednesday reported double-digit sales gains as August shaped up to be a very strong month.
That alone was enough to make the Mad Money host sit up and take notice. But that's not all there was.
"We also got still one more great number from a retailer skewed to hard goods—this time Costco," Cramer added. Same-store sales beat estimates with sales at stores open at least a year rising 4%.
The Mad Money host believes these two data points confirm what similar developments had already suggested to him. "I believe the consumer is spending but just not on apparel."
And that Cramer says is a development that demands attention.