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Let's YO! Launches "YO! School Rocks" Fundraising Campaign

Let's YO! Yogurt Corp logo

COLTS NECK, N.J., Sept. 9, 2013 (GLOBE NEWSWIRE) -- Let's YO! Yogurt serves up a sweet fundraiser this fall to give three lucky schools up to $2,500.

Through October 21, Let's YO! customers nationwide can enroll in the "YO! School Rocks" campaign to help their desired school win cash prizes to go towards new computers, classroom supplies, student activities, etc.

Those interested in participating should visit http://www.letsyoyogurt.com/yoschoolrocks/, select their school and enter their phone number. Once this is completed, customers simply provide their phone number when making a purchase at Let's YO! and the company will match their YO! points with the desired school. The school with the most points on October 21 will receive $2,500; second place will receive $1,000; and third place will receive $500.

"We created the YO! School Rocks campaign as a fun, easy way for communities to rally together and help raise funds for their local schools," said Eric Casaburi, CEO and founder of Let's YO! Yogurt. "With four kids myself, all under the age of 12, I know first-hand how much extra funding for activities, equipment and expanding music or sports programs can make a difference in our schools and improving our children's education."

Let's YO! features self-serve frozen yogurt flavors at a weigh-and-pay price, where consumers can enjoy more than 80 lines of puréed yogurt options derived from local dairy farms, and real fruit purees. Unique to the frozen yogurt industry, Let's YO! is open for all three day parts providing the breakfast, lunch and dinner crowds with treats all-day long. Guests can choose from a variety of healthy toppings, including a fun, colorful assortment of toppings geared towards children, which features dominant brands such as Kashi and Bear Naked. A coffee station featuring a specialty coffee brewer designed specifically for the Let's YO! chain helps customers kick-start their day, offering cappuccinos, lattes, café mochas, dark brews, light brews and decaf coffee options.

For more information about Let's YO! Yogurt or to find the nearest shop, please visit www.letsyoyogurt.com.

About Let's YO! Yogurt

Founded in 2011 by entrepreneur Eric Casaburi, Let's YO! Yogurt is a frozen yogurt shop built around the social, consumer experience –complete with iPads embedded into tables for consumer use. Each location features a sleek, sophisticated futuristic design, providing a high-tech atmosphere for customers. A healthy dessert alternative, Let's YO! offers a superior product offering with more than 80 lines of puréed yogurt options to choose from, along with leading brands such as Bear Naked and Kashi. Let's YO! Yogurt has more than 30 locations in operation, with 50 additional units slated to open throughout the East Coast within the next year. Through its well-managed, development strategy, the company's current expansion plans are primarily focused in the New York and New Jersey markets. For more information on franchising opportunities, please visit www.letsyoyogurt.com or email franchising@letsyoyogurt.com.

CONTACT: Media Contact: Jayne Levy Fishman Public Relations at 847-945-1300, ext. 225 or jlevy@fishmanpr.com

Source: Let's YO!Yogurt Corp