Cinnabon Plans Aggressive Expansion in Louisiana

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ATLANTA, Sept. 10, 2013 (GLOBE NEWSWIRE) -- Cinnabon, Inc., the snack leader in the bakery-cafe segment, plans to rapidly beef up its presence in the Bayou State by opening four mall-based franchise bakeries in the coming months.

Cinnabon® currently has two Express bakeries inside Schlotzsky's® Restaurants in Alexandria and Lafayette, but the new locations would mark the only full bakery franchises in the state. Cinnabon is currently seeking franchisees to develop bakeries in the following malls in Louisiana:

  • Mall of Louisiana – Baton Rouge, La.
  • Acadiana Mall – Lafayette, La.
  • Pecanland Mall – Monroe, La.
  • Prien Lake Mall – Lake Charles, La.

"It's unbelievable that Cinnabon has such heightened brand awareness in Louisiana yet we do not even have traditional mall-based bakeries in the state," said Kat Cole, President of Cinnabon. "The franchising opportunity in Louisiana represents one of Cinnabon's largest untapped markets."

The Cinnabon brand's real estate team has pre-qualified the sites, meaning they match foot traffic and size requirements for a Cinnabon bakery and are ready for immediate development. Additionally, Cinnabon executives have leveraged their relationships with mall owners to pre-negotiate attractive lease agreements on behalf of prospective franchise candidates.

Cinnabon seeks relationships with highly motivated, local prospects with business, and preferably restaurant, experience. Interested candidates are invited to attend a Discovery Award Day event on Sept. 18, 2013 at the Marriott Baton Rouge in Baton Rouge, La., to learn more about the franchise opportunity and meet one-on-one with company executives. To register for the event, visit cinnabonfranchising.com/discoveryawardday or call 404-257-7076. For more information about Cinnabon, visit http://www.cinnabonfranchising.com.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

CONTACT: Media Contact: John Arango, Fishman Public Relations, (847) 945-1300 or jarango@fishmanpr.com

Source: Cinnabon