LAS VEGAS, Sept. 12, 2013 (GLOBE NEWSWIRE) -- Galaxy Gaming, Inc. (OTC:GLXZ) and World Poker Tour® announced an exclusive licensing agreement in conjunction with the launch of a new table game that both companies believe will enjoy widespread success: WPT® Heads Up Hold 'Em.
"World Poker Tour and Galaxy Gaming are teaming up to provide an innovative and exciting product for the industry, and an in-demand game for millions of players all across the country and all around the world," said Galaxy Gaming CEO Robert B. Saucier. "We know WPT Heads Up Hold 'Em is a winner, and we couldn't be more proud to join with an undisputed global leader like World Poker Tour to put this product in front of casinos and players alike."
The World Poker Tour is one of the world's most successful gaming brands and an innovator in global entertainment. Running more than 60 land-based poker tournaments around the globe, WPT produces nearly 40 hours of original poker programming each year and has aired in more than 150 countries and territories around the world. Sponsored by ClubWPT.com, World Poker Tour is currently producing its 12th season, which will be broadcast on FOX Sports Network in the United States beginning in February 2014.
"We're pleased to work with Galaxy Gaming to present an exciting new table game that is well-positioned to attract poker fans at every level, and everywhere it is played," said WPT President Adam Pliska. "WPT Heads Up Hold 'Em is fast paced, quick to learn, and every player can win in a myriad of ways."
Both companies will appear together at the Global Gaming Expo (G2E) later this month in Las Vegas to showcase, demonstrate, and promote the game. Celebrities from the World Poker Tour television show will be in attendance at the Galaxy Gaming booth on Tuesday, September 24, including WPT commentator Mike Sexton and the beautiful Royal Flush Girls.
"Our collaboration with an outstanding partner like WPT promises to bring both branding focus and marketing depth to a groundbreaking game," said Gary A. Vecchiarelli, Galaxy Gaming's Chief Financial Officer. "We believe the result will be the type of consistent, consumer interest that makes a bottom-line difference for casino operators everywhere. In every way, is this product demonstrates the player-centric focus Galaxy Gaming represents."
Mr. Saucier concluded by adding context to the marketing of WPT Heads Up Hold 'Em and insight into its final development. "It is important to remember that this game came about from a patent that we gained in a previous acquisition. It required hard work, long hours, and bold experimentation to add specific changes and perfect the game we're now launching," said Mr. Saucier.
About Galaxy Gaming
Headquartered in Las Vegas, Galaxy Gaming (www.galaxygaming.com) develops, manufactures and distributes innovative proprietary table games, state-of-the-art electronic wagering platforms and enhanced bonusing systems to land-based, riverboat, cruise ships and online casinos worldwide.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 12th season which airs on FSN in the United States. Season XII of WPT is sponsored by ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. WPT participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of bwin.party digital entertainment plc. For more information, go to WPT.com.
CONTACT: Galaxy Gaming Jonathan Wilcox (702) 939-3254 WPT MEDIA CONTACT: Jon Katkin - Press@WorldPokerTour.com
Source:Galaxy Gaming, Inc.; World Poker Tour