As Team USA celebrated during the closing ceremony of the Winter Olympics this weekend, the music in Sochi took an interesting turn.» Read More
What happens after an athlete wins at the games? Olympian Kristi Yamaguchi and two others weigh in with their very different experiences.
The journey to Sochi has meant sacrifice for many Olympians who have had to live hand-to-mouth to pay for coaching fees, travel and monthly expenses.
For the few world experts able to set an Olympic medal's market value, the metal in the medal is an afterthought.
The absence of skier Lindsey Vonn and the shock dethroning of snowboarder Shaun White have created a gaping hole for a new sporting superstar to fill.
You may not win a medal in Sochi for Alpine skiing or bobsledding, but you will get healthier using this wearable tech.
The stirring ads you see during the Olympics are worth big bucks, and savvy marketers know exactly how to play them.
Sochi broadcasts on Russian-language TV have continued showing mockery of Olympians from other nations, especially the United States.
U.S. speedskating team's miserable performance during the first week of the Olympics has turned the speculation to their high-tech skinsuits.
Russian billionaire Oleg Deripaska disputes the Winter Olympics' $50 billion price tag universally reported by the international media.
CNBC went inside the uniforms in Sochi to learn more about their production and design.
Blame the "Russian mentality," Olympic organizers say. NBC News reports.
The Winter Olympics in Sochi are projected to generate billions of dollars that will raise revenue to record levels.
With the Olympics under way in Sochi, cyberthieves also are going for gold. The U.S. government has issued a warning about hackers, NBC News reports.
Plenty of behind-the-scenes maneuvering it taking place to get a huge Chobani shipment sent to Sochi for Team USA.
TV commentators from everywhere want their country to win in the Olympics, but nowhere is that more clear than in Russia.
As the 2014 Sochi Winter Olympics get underway in Russia, a new report claims socio-economic data can help predict the winners and losers.
Getting to the Olympics takes a lot of talent. It also takes a lot of money. And for most Olympians, that means finding sponsors.
Reporters are turning to Twitter to vent about substandard hotel rooms in Sochi, Russia, the site of the 2014 Winter Olympics, The Washington Post reported.
NBC’s Richard Engel experimented with two brand-new computers to see how soon after connecting them to the Internet he would get hacked.
Along with grit, determination and skill, Olympians are learning that to go for the gold also means marketing, sales, PR—and crowdfunding.
CNBC's Dominic Chu reports Manchester United is believed to be close to announcing a record breaking deal with Nike that will be worth $1 billion over the next 10 years.
An unexpected perfect season for the Wichita State Shockers could mean more funding for the small, Midwestern school.
The recent holiday season is an example of a consumer-driven "correction" taking place in retail, Nike CEO Mark Parker said.